Re: A reflexion about Schema

Thanks for sharing your experiences with the Schema.org community. Excuse
the short reply but on your main observation about JSON-LD and Microdata,
the issue is a known one and relates to the way Google's tooling currently
works (the validator is provided by Google). I will relay your comments to
my colleagues.

Cheers

Dan

On Wed, 10 May 2023, 06:36 Álvaro Pichó, <alvaro@seolevante.com> wrote:

> Hello dear Mr. Brickley& Schema Team
>
> I am Álvaro Pichó, independent SEO consultant from Valencia (Spain).
>
> First of all, I am a fan of your work from Schema and I am professionally
> very interested in Schema itself and in the semantic web.
>
> I am writing to tell you a couple of sensations since I am a
> medium-advanced user of structured data.
>
> *Joining JSON-LD and Microdata*
>
> From professionals like Daniel K Cheung (
> https://www.linkedin.com/in/danielkcheung/) and Ashraf (
> https://schemantra.com/blog/authors/ash/), I have learned that one virtue
> of Structured Data is knowing how to establish relationships with each
> other.
>
> This is wonderful, but it is only possible between microformats
> themselves, i.e. you cannot join Microdata with JSON-LD.
>
> In the case of ecommerce, Microdata is very useful and necessary for
> categories and products, and JSON-LD is very valuable for main categories.
>
> With a JSON I am able to do this:
>
> But the JSON-LD conjunction with Microdata in a category, JSON in the
> <head> and microdata over the Magento *.phtml file, even building the URIs
> correctly, do not understand each other:
>
> 1)
>
> 2) From the same Schema validator:
>
> Honestly, I think that for the benefit of the semantic web, they should be
> able to understand each other, now, I don't know how.
>
> *CLASSIFICATION*
>
> On the other hand, why implementing Structured Data is not a
> classification factor?
>
> I'm sure now you will think "Ah, how smart this guy is, what he wants is
> to benefit from all this", well it's partly true, but let me comment a
> couple of things.
>
> I have watched your talk with Jason Douglas 'Google I/O 2013 - From
> Structured Data to the Knowledge Graph' https://youtu.be/yp8AjMBG87g and
> I have read your paper 'Schema.org Evolution of Structured Data on the
> Web', with R.V. GUHA GOOGLE, DAN BRICKLEY GOOGLE and STEVE MACBETH MICROSOFT
>
> On the one hand, you talk about greater or lesser adoption of these
> techniques, and what better stimulus for adoption than an improvement in
> the rankings.
>
> On the other hand, I know that there are technologies like Yoast that
> automate the creation of Structured Data, but like everything in this life,
> creating an elaborate and comprehensive Schema Mark Up should be the clear
> sign of a thorough, artisan and human work, I think it would be easy to
> detect when it has been achieved with a click, to when there has been a
> careful work.
>
> And to this careful work, I refer again when it will be clear that it is
> not the result of an automated artificial intelligence work.
>
> In short, it is a scenario of clear human work.
>
> And here it is pertinent to put into perspective the competition between
> small and large companies.
>
> I believe that an implementation of nested and careful Structured Data, is
> a scenario of advantage of small companies against large ones.
>
> I run an ecommerce that among other products, has 40 backpacks and I
> compete against other websites that have 400 and 4000 backpacks, truly my
> website (
> https://validator.schema.org/#url=https%3A%2F%2Fsolohombre.es%2Fmochilas-hombre-online-comprar-1.html)
> is more well maintained than those of the big ones (
> https://validator.schema.org/#url=https%3A%2F%2Fwww.amazon.es%2Fmochilas-hombre%2Fs%3Fk%3Dmochilas%2Bhombre
> ).
>
> Give us, or let us, to little guys something to compete against the big
> guys.
>
> Yesterday I was watching another video, where the SEO consultant on duty,
> advises that in Type > Article > Text, we put the whole article, more than
> 1000 words! Oh my God!
>
> There's the abusive practices again.
>
> But I think you will know how to evaluate the Structured Data built and
> discriminate that it is an exquisite work of a work to weight.
>
> Nothing more Mr. Brickley, thank you very much for your time and best
> regards.
>
> Álvaro Pichó Torres
>
> *Consultor SEO*
>
> seolevante.com
>
> 619 832 611 <+34619832611>
>
> <https://seolevante.com/>
>
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Received on Wednesday, 10 May 2023 13:23:00 UTC