Re: A reflexion about Schema

Thank you for your attention Mr. Brickley, and sorry for the bad 
translation.

Now I re-read: "Tying JSON-LD...", better than _joining_, "ranking 
factor" better than _calssification factor_.

SAAS as https://classyschema.org/ shows the same separeted or untying 
micro-formats.

Best regards,

Álvaro Pichó Torres

Consultor SEO

seolevante.com [1]

619 832 611 [2]

  [1]

NOTA IMPORTANTE: Le informamos que este mensaje está dirigido a las 
personas indicadas en el encabezamiento y que puede contener información 
confidencial. Si Ud. lo ha recibido por error le rogamos nos avise 
inmediatamente y destruya este mensaje. En ningún caso deberá copiar, 
distribuir o tomar iniciativa alguna en relación con su contenido. En 
cumplimiento de lo previsto en la Ley Orgánica 15/1999, de 13 de 
diciembre de Protección de Datos de Carácter Personal, le comunicamos su 
e-mail junto con los datos que nos facilite y nos haya facilitado, 
constan en un fichero titularidad de Álvaro Pichó Torres a los efectos 
de mantener el contacto con Ud. Puede ejercitar sus derechos de acceso, 
cancelación, rectificación y en su caso, oposición, enviando un escrito 
al efecto, acompañado de una fotocopia de su D.N.I., bien respondiendo a 
este correo electrónico, bien a la siguiente dirección: C/Cuenca, nº41- 
pta. 14. 46008-Valencia.

El 10/05/2023 15:22, Dan Brickley escribió:

> Thanks for sharing your experiences with the Schema.org community. 
> Excuse the short reply but on your main observation about JSON-LD and 
> Microdata, the issue is a known one and relates to the way Google's 
> tooling currently works (the validator is provided by Google). I will 
> relay your comments to my colleagues.
> 
> Cheers
> 
> Dan
> 
> On Wed, 10 May 2023, 06:36 Álvaro Pichó, <alvaro@seolevante.com> wrote:
> 
>> Hello dear Mr. Brickley& Schema Team
>> 
>> I am Álvaro Pichó, independent SEO consultant from Valencia (Spain).
>> 
>> First of all, I am a fan of your work from Schema and I am 
>> professionally very interested in Schema itself and in the semantic 
>> web.
>> 
>> I am writing to tell you a couple of sensations since I am a 
>> medium-advanced user of structured data.
>> 
>> Joining JSON-LD and Microdata
>> 
>> From professionals like Daniel K Cheung 
>> (https://www.linkedin.com/in/danielkcheung/) and Ashraf 
>> (https://schemantra.com/blog/authors/ash/), I have learned that one 
>> virtue of Structured Data is knowing how to establish relationships 
>> with each other.
>> 
>> This is wonderful, but it is only possible between microformats 
>> themselves, i.e. you cannot join Microdata with JSON-LD.
>> 
>> In the case of ecommerce, Microdata is very useful and necessary for 
>> categories and products, and JSON-LD is very valuable for main 
>> categories.
>> 
>> With a JSON I am able to do this:
>> 
>> But the JSON-LD conjunction with Microdata in a category, JSON in the 
>> <head> and microdata over the Magento *.phtml file, even building the 
>> URIs correctly, do not understand each other:
>> 
>> 1)
>> 
>> 2) From the same Schema validator:
>> 
>> Honestly, I think that for the benefit of the semantic web, they 
>> should be able to understand each other, now, I don't know how.
>> 
>> CLASSIFICATION
>> 
>> On the other hand, why implementing Structured Data is not a 
>> classification factor?
>> 
>> I'm sure now you will think "Ah, how smart this guy is, what he wants 
>> is to benefit from all this", well it's partly true, but let me 
>> comment a couple of things.
>> 
>> I have watched your talk with Jason Douglas 'Google I/O 2013 - From 
>> Structured Data to the Knowledge Graph' https://youtu.be/yp8AjMBG87g 
>> and I have read your paper 'Schema.org Evolution of Structured Data on 
>> the Web', with R.V. GUHA GOOGLE, DAN BRICKLEY GOOGLE and STEVE MACBETH 
>> MICROSOFT
>> 
>> On the one hand, you talk about greater or lesser adoption of these 
>> techniques, and what better stimulus for adoption than an improvement 
>> in the rankings.
>> 
>> On the other hand, I know that there are technologies like Yoast that 
>> automate the creation of Structured Data, but like everything in this 
>> life, creating an elaborate and comprehensive Schema Mark Up should be 
>> the clear sign of a thorough, artisan and human work, I think it would 
>> be easy to detect when it has been achieved with a click, to when 
>> there has been a careful work.
>> 
>> And to this careful work, I refer again when it will be clear that it 
>> is not the result of an automated artificial intelligence work.
>> 
>> In short, it is a scenario of clear human work.
>> 
>> And here it is pertinent to put into perspective the competition 
>> between small and large companies.
>> 
>> I believe that an implementation of nested and careful Structured 
>> Data, is a scenario of advantage of small companies against large 
>> ones.
>> 
>> I run an ecommerce that among other products, has 40 backpacks and I 
>> compete against other websites that have 400 and 4000 backpacks, truly 
>> my website 
>> (https://validator.schema.org/#url=https%3A%2F%2Fsolohombre.es%2Fmochilas-hombre-online-comprar-1.html) 
>> is more well maintained than those of the big ones 
>> (https://validator.schema.org/#url=https%3A%2F%2Fwww.amazon.es%2Fmochilas-hombre%2Fs%3Fk%3Dmochilas%2Bhombre).
>> 
>> Give us, or let us, to little guys something to compete against the 
>> big guys.
>> 
>> Yesterday I was watching another video, where the SEO consultant on 
>> duty, advises that in Type > Article > Text, we put the whole article, 
>> more than 1000 words! Oh my God!
>> 
>> There's the abusive practices again.
>> 
>> But I think you will know how to evaluate the Structured Data built 
>> and discriminate that it is an exquisite work of a work to weight.
>> 
>> Nothing more Mr. Brickley, thank you very much for your time and best 
>> regards.
>> 
>> Álvaro Pichó Torres
>> 
>> Consultor SEO
>> 
>> seolevante.com [1]
>> 
>> 619 832 611 [2]
>> 
>> [1]
>> 
>> NOTA IMPORTANTE: Le informamos que este mensaje está dirigido a las 
>> personas indicadas en el encabezamiento y que puede contener 
>> información confidencial. Si Ud. lo ha recibido por error le rogamos 
>> nos avise inmediatamente y destruya este mensaje. En ningún caso 
>> deberá copiar, distribuir o tomar iniciativa alguna en relación con su 
>> contenido. En cumplimiento de lo previsto en la Ley Orgánica 15/1999, 
>> de 13 de diciembre de Protección de Datos de Carácter Personal, le 
>> comunicamos su e-mail junto con los datos que nos facilite y nos haya 
>> facilitado, constan en un fichero titularidad de Álvaro Pichó Torres a 
>> los efectos de mantener el contacto con Ud. Puede ejercitar sus 
>> derechos de acceso, cancelación, rectificación y en su caso, 
>> oposición, enviando un escrito al efecto, acompañado de una fotocopia 
>> de su D.N.I., bien respondiendo a este correo electrónico, bien a la 
>> siguiente dirección: C/Cuenca, nº41- pta. 14. 46008-Valencia.


Links:
------
[1] https://seolevante.com/

[2] tel:+34619832611

Received on Wednesday, 10 May 2023 13:39:08 UTC