- From: David Singer <singer@apple.com>
- Date: Tue, 09 Jul 2013 11:56:31 +0100
- To: piranna@gmail.com
- Cc: Duncan Bayne <dhgbayne@fastmail.fm>, cobaco <cobaco@freemen.be>, "public-restrictedmedia@w3.org" <public-restrictedmedia@w3.org>
On Jul 9, 2013, at 11:50 , piranna@gmail.com wrote: >> Given the general unhappiness with DRM, someone who comes up with a viable better model will likely get a lot of interest. >> > It's already done: give your music by free download the same way as > your "competitors" (your users) do, if you are good enough your fans > will buy a phisical copy paying for the "added value" of owning a > phisical copy and go to your concerts. There has been a lot of music > groups that has got fame this way sometimes also in other countries > due to their own discographies didn't give them credit, some of them > current huge pop-starts like Justin Biever, just a poor unknown guy > that uploaded covers to YouTube just for fun some time ago... > > With movies and videogames it happens the same. Take a look at Iron > Sky (that produced a great first-class movie just by crowdfunding) or > AngryBirds: Rovio have claimed that being their games free (at least > on Android) and also having a lot of duplicates on their > merchandising, they are still getting a lot of revenues due to the > free publicity their fans do. it works for some people some of the time, for sure. it's a pretty uncertain and scary model, and far from being a slam dunk. failure examples include the 'pay what you think it's worth' experiments, for example. David Singer Multimedia and Software Standards, Apple Inc.
Received on Tuesday, 9 July 2013 10:56:59 UTC