RE: late incoming: Publishing@W3C Summit Theme

I don’t think TPAC attendee profiles are particularly relevant. It would be interesting to know though so +1. It’s going to skew very technical, while there have been BG meetings at TPAC the other BGs have not been consistently active and some are still quite technical.

 

But as previously discussed, the idea is that the Publishing@W3C Summit is mainly only serendipitously co-located with TPAC (taking advantage of surplus meeting space based on the hotel deal W3C got). A minority of attendees (I estimate 20%) would be participating in other TPAC activities (and I’m proposing they get an extra-steep discount if they also register for the Publishing@W3C Summit) but this would be marketed as a separate co-located event and not even use the same registration system (which is not very accessible if you are not a W3C-er. The main overlap is expected to be with PBG meeting (hence it being Friday afternoon) and secondarily the Pub WG meeting. But we’re going to have 50 if we’re lucky at PBG meeting and 25 at Pub WG meeting, so to draw 200 for our conference event it is necessarily going to need to be a largely different group.

 

I am thinking that to meet our goals our event needs be inspired more by IDPF conferences, EPUB Summits, TOC in its prime, etc.

 

Of course there will be extra overlap on an organization basis, I am estimating 50% of the attendees will be affiliated with members and get a discount For example PRH could end up having 5 people at the summit but perhaps only Liisa would register for other TPAC events and get the extra-special discount code for the Publishing@W3C Summit. Others from PRH would get a discount too, just not as much. 

 

But none of this is set in stone yet, although it needs to get sorted in the next several weeks I’m creating a wiki so we can share and collaborate on all the assumptions, goals, target audience, etc.  More soon.

 

--Bill

 

From: Garth Conboy [mailto:garth@google.com] 
Sent: Thursday, May 11, 2017 7:45 AM
To: Paul Belfanti <Paul.Belfanti@ascendlearning.com>
Cc: AUDRAIN LUC <LAUDRAIN@hachette-livre.fr>; Siegman, Tzviya - Hoboken <tsiegman@wiley.com>; Karen Myers <karen@w3.org>; McCloy-Kelley, Liisa <lmccloy-kelley@penguinrandomhouse.com>; Bill McCoy <bmccoy@w3.org>; Bill Kasdorf <bkasdorf@apexcovantage.com>; PBG Steering Committee (Public) <public-publishing-sc@w3.org>
Subject: Re: late incoming: Publishing@W3C Summit Theme

 

As I often find myself doing -- "+1, Paul".

 

Best,

   Garth

 

On Thu, May 11, 2017 at 6:25 AM, Paul Belfanti <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> > wrote:

I’d like to hear from Karen, Bill, Ralph, et al re demographic breakdowns from past TPAC meetings. What do we know about the percentage of highly technical vs business-technical representation at past events?

 

I also think we need to be clear who is the de facto host of Publishing@W3C Summit: is it PBG? WG? Both? Clarity on that will have impact on agenda and messaging, IMO.

 

Finally, along with the well-stated topics around the challenges we have to take on, I think we need to also need to send a very positive message about the possibilities and opportunities that will emerge from the merger and alignment of efforts around publishing in the digital space. An example in the education space is the emergence of Inclusive Access models that deliver all course materials digitally to enrolled students on first day of class. Aside from the financial and logistical benefits to all stakeholders, the model opens the door to development of learning products that break away from the print-under-glass paradigm and fully take advantage of the web/digital toolkit to create truly engaging learning experiences that improve student outcomes. We need to create excitement along with a sober engagement on the many challenges we face to get where we want to go.

 

Paul 

—

Paul Belfanti

Vice President, Production, Manufacturing & Content Architecture

Ascend Learning

(w) 978.639.3536 <tel:(978)%20639-3536> 

(m) 201.783.4884 <tel:(201)%20783-4884> 

 

 

From: AUDRAIN LUC <LAUDRAIN@hachette-livre.fr <mailto:LAUDRAIN@hachette-livre.fr> >
Date: Thursday, May 11, 2017 at 1:44 AM
To: "Siegman, Tzviya - Hoboken" <tsiegman@wiley.com <mailto:tsiegman@wiley.com> >, Karen Myers <karen@w3.org <mailto:karen@w3.org> >
Cc: "McCloy-Kelley, Liisa" <lmccloy-kelley@penguinrandomhouse.com <mailto:lmccloy-kelley@penguinrandomhouse.com> >, Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >, Paul Belfanti <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> >, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >

Subject: Re: late incoming: Publishing@W3C Summit Theme

 

It seems to me that TPAC is more a technical meeting and then this Publishing@W3C Summit would be more likely to get a technical audience.

 

I support Tzviya’s suggestion of call for participation.

 

Luc Audrain

Hachette Livre

Direction Innovation

Mobile : +33 (0) 6 48 38 21 41 <tel:+33%206%2048%2038%2021%2041> 

 

 

De : "Siegman, Tzviya - Hoboken" <tsiegman@wiley.com <mailto:tsiegman@wiley.com> >
Date : mercredi 10 mai 2017 à 19:10
À : Karen Myers <karen@w3.org <mailto:karen@w3.org> >, AUDRAIN LUC AUDRAIN LUC <laudrain@hachette-livre.fr <mailto:laudrain@hachette-livre.fr> >
Cc : "McCloy-Kelley, Liisa" <lmccloy-kelley@penguinrandomhouse.com <mailto:lmccloy-kelley@penguinrandomhouse.com> >, Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >, 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> >, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Objet : RE: late incoming: Publishing@W3C Summit Theme

 

I still like Dave’s suggestion. I think we are encountering an issue we often come across. Let’s define our audience.

 

It sounds like Liisa wants to reach the publishing business audience, while Dave is interested in a more technical audience. Once we figure out who we are trying to attract we can work on figuring out how to attract them. 

 

As a side point, I think we have all learned that if the conference is great, a diverse group of people will come. Many business people are in fact interested in the technical talks, as long as they are not boring. No one is interested in boring talks. We could also put out a call for participation, as the W3C often does for workshops and reach out to people that we know will be dynamic speakers. 

 

Tzviya Siegman

Information Standards Lead

Wiley

201-748-6884 <tel:(201)%20748-6884> 

tsiegman@wiley.com <mailto:tsiegman@wiley.com> 

 

From: Karen Myers [mailto:karen@w3.org] 
Sent: Wednesday, May 10, 2017 11:11 AM
To: AUDRAIN LUC
Cc: McCloy-Kelley, Liisa; Bill McCoy; 'Paul Belfanti'; 'Bill Kasdorf'; 'PBG Steering Committee (Public)'
Subject: Re: late incoming: Publishing@W3C Summit Theme

 

 

On May 10, 2017, at 10:28 AM, AUDRAIN LUC <LAUDRAIN@hachette-livre.fr <mailto:LAUDRAIN@hachette-livre.fr> > wrote:





Lisa, thanks for the better description.

Would you mind if I insist on accessibility?

+1 please add Accessibility. This is a work-in-progress initial framing for the event, and needs everyone's input and great ideas!

 

Karen





Luc

 

 

De : "McCloy-Kelley, Liisa" <lmccloy-kelley@penguinrandomhouse.com <mailto:lmccloy-kelley@penguinrandomhouse.com> >
Date : mercredi 10 mai 2017 à 14:01
À : AUDRAIN LUC AUDRAIN LUC <laudrain@hachette-livre.fr <mailto:laudrain@hachette-livre.fr> >, Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >, 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> >, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc : 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Objet : Re: late incoming: Publishing@W3C Summit Theme

 

Luc- I think these two are not in opposition really. There are new needs at this point as we start to address more segments of publishing and a world beyond basic books.  And the “rich traditions” that publishing brings are things like good typesetting and readability for text that have not been priorities for the web until now. But do you think perhaps “evolving needs” might be a better description? 

 

Tzviya and Dave- I think Dave made some great notes in his rewrite, but it is important to keep in mind that we are trying to get that segment of our industry that would have typically come out for the BEA Digicon event to come to this. It’s not just meant for the techy crowd who would go to ebookcraft or even books in browsers, which are more hands on and more anti-establishment. So what would it take to get Peter and Rena and others of your colleagues to California for this event? 

 

 

Below is my slightly edited version:

 

Connecting at the Crossroads:  Building a Roadmap for Publishing and Web Convergence

 

The vision to bring the rich traditions and best practices of the Publishing Industry to the Web and to make all publications first class citizens on the Web is now part of the exciting roadmap for Publishing@W3C.  This convergence is not only technological, it’s fundamentally being driven by consumer experiences in how they create, read and share information and knowledge on their connected devices of choice. 

 

Building upon on the success of IDPF’s DigiCon events, the new W3C Publishing Summit on 9-10 November 2017 will address the evolving needs of all segments of publishing, including trade book, educational, academic and scholarly, libraries, newspapers and magazines as well as professional and corporate publications. 

 

Web and publishing industry experts will share concrete, practical insights you can put to use today to improve workflows, make better and more engaging products, increase discoverability, and reduce costs.  You'll learn new ways to leverage mobile and other connected devices for your customers.  And you’ll hear about exciting new solutions on the horizon for greater interactivity, data analytics, virtual reality, and new business models for publishers made possible with Web payments. 

 

 

Who should attend: senior leaders in technology, content management and production, product management and business strategy from book, magazine, academic and professional, and corporate publishing.

 

 

From: AUDRAIN LUC <LAUDRAIN@hachette-livre.fr <mailto:LAUDRAIN@hachette-livre.fr> >
Date: Wednesday, May 10, 2017 at 3:38 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >, 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com>, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: Re: late incoming: Publishing@W3C Summit Theme
Resent-From: <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Resent-Date: Wednesday, May 10, 2017 at 3:39 AM

 

Hi,

 

2 comments :

* « address the emerging needs of all segments of publishing » in the second paragraph seems in opposition with « the rich traditions and best practices of the Publishing industry » in the first one. Would « address the needs » be sufficient?
* We should add something on accessibility in the 3rd paragraph.

Best,

Luc

 

 

De : Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Société : W3C
Date : mardi 9 mai 2017 à 20:01
À : 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> >, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc : 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Objet : RE: late incoming: Publishing@W3C Summit Theme
Renvoyer - De : <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Renvoyer - Date : mardi 9 mai 2017 à 20:02

 

Thanks Paul and obviously we didn’t have any spare agenda time in today’s PBG call so it wasn’t timely to share with PBG as a whole. 

 

But, I would like to do so ASAP, and also get the wheels in motion within W3C Team on the planning details and public announcement, asap (definitely before next week’s PBG SC call). We certainly don’t have to (and should not) represent it as a final theme statement of course, and can further adjust at any time (ideally before initial public announcement of the event, but we could even fine-tune after that).

 

So folks please get comments out ASAP, if I hear nothing but LGTM within the next 30 hours (i.e. by end of day Wed Pacific time) I will a) send to PBG as part of soliciting interest in Program Committee participation and b) proceed on getting said wheels in motion. IF you have comments not for the SC as a whole you can send to me or to me+Karen. If there are any edits in next 30 hours, I’ll resend to the group and if they are material will request another pass of SC feedback before next steps.

 

Thanks!

 

--Bill

 

From: Paul Belfanti [mailto:Paul.Belfanti@ascendlearning.com] 
Sent: Tuesday, May 9, 2017 10:09 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >; 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >; 'PBG Steering Committee (Public)' <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: Re: late incoming: Publishing@W3C Summit Theme

 

LGTM ☺

 

Paul 

—

Paul Belfanti

Vice President, Production, Manufacturing & Content Architecture

(w) 978.639.3536 <tel:(978)%20639-3536> 

(m) 201.783.4884 <tel:(201)%20783-4884> 

 

 

From: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Organization: W3C
Date: Tuesday, May 9, 2017 at 12:12 PM
To: 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: RE: late incoming: Publishing@W3C Summit Theme
Resent-From: <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Resent-Date: Tuesday, May 9, 2017 at 12:13 PM

 

Correct, I would like the whole PBG to see the “theme” (to solicit help in program committee) but I felt that the SC might have more input since Karen and I were kind of going closed loop (with some input from Rick in Beijing) on refining from the original draft shared with PBG after our (now ages ago) March F2F in London (said original draft, from me, having been deemed not very good).

 

So I’m holding off sending to the full PBG unless there is some LGTM immediate feedback right now + nothing else.

 

--Bill

 

From: Bill Kasdorf [mailto:bkasdorf@apexcovantage.com] 
Sent: Tuesday, May 9, 2017 9:06 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >; 'PBG Steering Committee (Public)' <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: RE: late incoming: Publishing@W3C Summit Theme

 

Note that this is the general PBG meeting, not the SC meeting.

 


Bill Kasdorf


VP and Principal Consultant | Apex CoVantage


p:

734-904-6252 <tel:(734)%20904-6252>   m:   734-904-6252 <tel:(734)%20904-6252> 

ISNI:http://isni.org/isni/0000000116490786

ORCiD:https://orcid.org/0000-0001-7002-4786 <https://orcid.org/0000-0001-7002-4786?lang=en> 

 

 

From: Bill McCoy [mailto:bmccoy@w3.org] 
Sent: Tuesday, May 09, 2017 11:50 AM
To: 'PBG Steering Committee (Public)'
Cc: 'Karen Myers'
Subject: late incoming: Publishing@W3C Summit Theme

 

Hi PBG SC folks,

 

This just in time from Karen. I +1 her improvements but hesitate to just send (this latest revision) to PBG a few minutes before the meeting. But if co-chairs or anyone else say yes, I will do. I would in any case request 2 minutes during the “other business” agenda item to request participation in program committee for the Publishing@W3C Summit (as we said in earlier SC call that in addition to interested members of the SC the program committee should include others as well) and give a brief status update about the event (still hoping we can get initial public announcement done this month).

 

--Bill

 

From: Karen Myers [mailto:karen@w3.org] 
Sent: Tuesday, May 9, 2017 8:40 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Subject: Re: Publishing@W3C Summit Theme

 

Hi Bill,

 

Here's a new take incorporating your feedback:

 

Karen

 

Connecting at the Crossroads:  Roadmap for Digital Publishing and the Web

 

The vision to bring the rich traditions and best practices of the Publishing industry to the Web and to make all publications first class citizens on the Web is now part of the exciting roadmap for Publishing at W3C.  This convergence is not only technological, it’s fundamentally being driven by consumer experiences in how they create, read and share information and knowledge on their connected devices of choice. 

 

Building upon on the success of IDPF’s DigiCon events, the new W3C Publishing Summit on 9-10 November 2017 will address the emerging needs of all segments of publishing, including trade book, educational, academic and scholarly, libraries, newspapers and magazines as well as professional and corporate.  

 

Web and publishing industry experts will share concrete, practical insights you can put to use today to improve workflows, discoverability, and reduce costs.  You'll learn new ways to leverage mobile and other connected devices for your customers.  And you’ll hear about exciting new solutions on the horizon for greater interactivity, data analytics, virtual reality, and new business models for publishers made possible with Web payments. 

 

 

Who should attend: senior leaders in technology, content management and production, product management and business strategy from book, magazine, academic and professional, and corporate publishing.

 

 

On May 5, 2017, at 9:39 AM, "Bill McCoy" <bmccoy@w3.org <mailto:bmccoy@w3.org> > wrote:

 

Hi Karen, definitely an improvement!

My biggest concern is that there is no reference to the cross-segment aspect
other than the not totally clear reference to breaking out of traditional
silos (but it's not clear to me that folks will understand what is meant by
this as silos often refers to e.g. vendor silos like Amazon Kindle or Apple
iOS) and stating at the end " book, magazine, academic and professional, and
corporate publishing" should attend. But there is no, from the perspective
of those in it, a singular "the publishing industry" but multiple industries
and there is certainly no "the supply chain" - one of the key things that
distinguishes the fields of publishing is that each field has its own
distinct supply chain, there is some overlap (one piece of trivia: paperback
books were originally distributed via magazine channels not bookstores) but
not much.

Perhaps you could extend your "crossroads" metaphor to touch on the segments
of publishing converging thanks to digital transformation and the universal
Web platform? Or more explicitly tie the "break out of silos" thing to the
different fields of publishing?

Also, I don't think that " and take full advantage of the Open Web Platform"
is a major driver that warrants being in the lede. If you are in any of
these fields you only want to take advantage of X, for any X including Open
Web Platform, if it advances your business. I.e. it is only a means to an
end. We could say that the Open Web Platform is an enabler, and driver, of
convergence but to some extent the convergence is being driven by something
even bigger than the Web - consumers doing everything on just one or two
general-purpose devices. Maybe working the word "mobile" in the blurb
somewhere could be helpful? Some people would argue that "Mobile is Eating
the World" [1] is the big story, and the Open Web Platform is simply the
means for dealing with that without falling into the trap of lock-in to
vendor platforms.

I like your subtitle but maybe in this vein Web is too prominent? Could it
work as ""Connecting at the Crossroads: Publishing Roadmap for Convergence
and Digital Transformation Via the Web" - OK maybe too many words (my
speciality) but maybe you get the point...

Perhaps you could take another pass at it and then we can get it in front of
the PBG-SC to have some more eyes on it?

I'm around today but in constant meetings from now until 1pm Pacific (4pm
ET), can talk  after that, or over the weekend or Monday (FYI my Mom is
still in the hospital for a couple more days but just because the healing
process is going a bit more slowly than the hope-for best case, everything
is great otherwise).

--Bill

[1] http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world 


-----Original Message-----
From: Karen Myers [mailto:karen@w3.org <http://w3.org/> ] 
Sent: Thursday, May 4, 2017 5:47 PM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Subject: Publishing@W3C Summit Theme

Hi Bill,

I've struggled mightily with the framing on this one.

Try this out:

Themeline:

Publishing@W3C Summit:
"Connecting at the Crossroads: Web and Publishing Roadmap for Success"
or
"Content at the Crossroads: Web and Publishing Roadmap for Success"

Blurb:

Empowering digitally published content to break out of traditional silos and
take full advantage of the Open Web Platform is both the challenge and the
opportunity for the future of publishing. In this exciting day-and-a-half
conference, we'll address head-on the fundamental issues holding back the
publishing industry and the supply chain, and identify the impactful
solutions on the Publishing@W3C roadmap for short- and long-term success.
Web and publishing industry experts will share concrete, practical insights
you can put to use today to improve workflows, discoverability, leverage
device capabilities and reduce costs.  And, you'll hear about exciting new
solutions on the horizon for greater interactivity, data analytics, virtual
reality, and new business models for publishers made possible with web
payments. 


Who should attend: senior leaders in technology, content management and
production, and business strategy from book, magazine, academic and
professional, and corporate publishing.

Let's catch up tomorrow and iterate.

Karen

 



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