RE: late incoming: Publishing@W3C Summit Theme

Hi, I like the direction of  Dave’s rewriting but a few fine points;

 

* IDPF only held one DigiCon event and this was our least-well-attended within at least the last 5 years (maybe ever) due to BEA being in Chicago. At the same time I don’t think we want to go with the older “Digital Book” event brand since the reason IDPF moved away from a book-centric name is even more valid now. I could suggest maybe we consider changing to “IDPF events and the EPUB community” or something that would highlight “IDPF” (clearly the primary conference brand as perceived by most attendees and sponsors, not Digital Book or DigiCon) and also help address my second point

 

* While I definitely like the higher-level approach, having zero mention of EPUB at all bothers me a bit both in terms of potential negative PR about W3C’s respect for EPUB from the historical IDPF community (attendees and sponsors) and from a practical perspective (if the event seems theoretical we may not get the folks to come who would be eager to come to, for example, an EPUB Summit event). If not addressed by some gloss in the mention of IDPF.

 

Re: audience we want to attract (per Tviyza’s email just in), I think there are multiple axes (business vs. technical, EPUB community vs. broader community of publishing vs. Web folks), level (C-level vs. mid-level vs. hands-on folks).  I understood we were in agreement that we were NOT targeting C-level (as it would be fruitless to try to get publishing CEOs to SF for a W3C conference in November), that we WERE targeting the mid-level folks with some bleed-over to hands-on folks so thus necessarily a mix of business and technical. And that we were going to try for both EPUB community and beyond – that being perhaps the trickiest one to balance. If this is not the consensus I think we need to adjust our thinking quickly and  the theme statement should only be the tail on that dog.

 

And, there are multiple objectives to consider – building community and engagement, sharing information and advancing the industry, promoting Publishing@W3C, maximizing # of attendees, maximizing net attendee revenue (highest per-attendee yield with lowest variable costs), maximizing sponsorship revenue. I’m confident that holding an amazingly great event will be a great way to do well on all these objectives but some may be better than others. For example TPAC is an amazing event but historically it’s not interesting to sponsors and not a net revenue generator overall. The Publishing@W3C Summit needs to produce $25K surplus or else there will likely not be another one and the budget for Publishing@W3C is also in danger. So from my point of view the event must be construed and marketed to meet these objectives as well as being an amazingly great event.

 

I suggest we discuss this as a major agenda topic of the PBG SC call next week and try to reach consensus. Or if folks feel we need a dedicated meeting we can do that instead.

It is critical that we get this stuff resolved and the event announced by mid next month for multiple reasons: 

* As Rick has pointed out, travel to SF during Dreamforce week will be increasingly an obstacle for folks who are late deciders due to lack of / expensive hotel options and scarce flights
* TPAC will open for registration and it would be awkward if the Publishing@W3C Summit was not as while we don’t expect much overlap there will be some. As well the W3C room block can mitigate to some extent scarcity of hotel rooms but those rooms will go fast
* We need sponsors and need an event announced to get sponsors interested (we do have a couple of sponsors lined up already)

I will in advance (later this week) share some input in terms of options for space and costs along with a pro forma revenue projection based on current assumptions.

 

--Bill

 

From: Karen Myers [mailto:karen@w3.org] 
Sent: Wednesday, May 10, 2017 8:11 AM
To: AUDRAIN LUC <LAUDRAIN@hachette-livre.fr>
Cc: McCloy-Kelley, Liisa <lmccloy-kelley@penguinrandomhouse.com>; Bill McCoy <bmccoy@w3.org>; 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com>; 'Bill Kasdorf' <bkasdorf@apexcovantage.com>; 'PBG Steering Committee (Public)' <public-publishing-sc@w3.org>
Subject: Re: late incoming: Publishing@W3C Summit Theme

 

 

On May 10, 2017, at 10:28 AM, AUDRAIN LUC <LAUDRAIN@hachette-livre.fr <mailto:LAUDRAIN@hachette-livre.fr> > wrote:





Lisa, thanks for the better description.

Would you mind if I insist on accessibility?

+1 please add Accessibility. This is a work-in-progress initial framing for the event, and needs everyone's input and great ideas!

 

Karen





Luc

 

 

De : "McCloy-Kelley, Liisa" <lmccloy-kelley@penguinrandomhouse.com <mailto:lmccloy-kelley@penguinrandomhouse.com> >
Date : mercredi 10 mai 2017 à 14:01
À : AUDRAIN LUC AUDRAIN LUC <laudrain@hachette-livre.fr <mailto:laudrain@hachette-livre.fr> >, Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >, 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> >, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc : 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Objet : Re: late incoming: Publishing@W3C Summit Theme

 

Luc- I think these two are not in opposition really. There are new needs at this point as we start to address more segments of publishing and a world beyond basic books.  And the “rich traditions” that publishing brings are things like good typesetting and readability for text that have not been priorities for the web until now. But do you think perhaps “evolving needs” might be a better description? 

 

Tzviya and Dave- I think Dave made some great notes in his rewrite, but it is important to keep in mind that we are trying to get that segment of our industry that would have typically come out for the BEA Digicon event to come to this. It’s not just meant for the techy crowd who would go to ebookcraft or even books in browsers, which are more hands on and more anti-establishment. So what would it take to get Peter and Rena and others of your colleagues to California for this event? 

 

 

Below is my slightly edited version:

 

Connecting at the Crossroads:  Building a Roadmap for Publishing and Web Convergence

 

The vision to bring the rich traditions and best practices of the Publishing Industry to the Web and to make all publications first class citizens on the Web is now part of the exciting roadmap for Publishing@W3C.  This convergence is not only technological, it’s fundamentally being driven by consumer experiences in how they create, read and share information and knowledge on their connected devices of choice. 

 

Building upon on the success of IDPF’s DigiCon events, the new W3C Publishing Summit on 9-10 November 2017 will address the evolving needs of all segments of publishing, including trade book, educational, academic and scholarly, libraries, newspapers and magazines as well as professional and corporate publications. 

 

Web and publishing industry experts will share concrete, practical insights you can put to use today to improve workflows, make better and more engaging products, increase discoverability, and reduce costs.  You'll learn new ways to leverage mobile and other connected devices for your customers.  And you’ll hear about exciting new solutions on the horizon for greater interactivity, data analytics, virtual reality, and new business models for publishers made possible with Web payments. 

 

 

Who should attend: senior leaders in technology, content management and production, product management and business strategy from book, magazine, academic and professional, and corporate publishing.

 

 

From: AUDRAIN LUC <LAUDRAIN@hachette-livre.fr <mailto:LAUDRAIN@hachette-livre.fr> >
Date: Wednesday, May 10, 2017 at 3:38 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >, 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> >, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: Re: late incoming: Publishing@W3C Summit Theme
Resent-From: <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Resent-Date: Wednesday, May 10, 2017 at 3:39 AM

 

Hi,

 

2 comments :

* « address the emerging needs of all segments of publishing » in the second paragraph seems in opposition with « the rich traditions and best practices of the Publishing industry » in the first one. Would « address the needs » be sufficient?
* We should add something on accessibility in the 3rd paragraph.

Best,

Luc

 

 

De : Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Société : W3C
Date : mardi 9 mai 2017 à 20:01
À : 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com <mailto:Paul.Belfanti@ascendlearning.com> >, 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc : 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Objet : RE: late incoming: Publishing@W3C Summit Theme
Renvoyer - De : <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Renvoyer - Date : mardi 9 mai 2017 à 20:02

 

Thanks Paul and obviously we didn’t have any spare agenda time in today’s PBG call so it wasn’t timely to share with PBG as a whole. 

 

But, I would like to do so ASAP, and also get the wheels in motion within W3C Team on the planning details and public announcement, asap (definitely before next week’s PBG SC call). We certainly don’t have to (and should not) represent it as a final theme statement of course, and can further adjust at any time (ideally before initial public announcement of the event, but we could even fine-tune after that).

 

So folks please get comments out ASAP, if I hear nothing but LGTM within the next 30 hours (i.e. by end of day Wed Pacific time) I will a) send to PBG as part of soliciting interest in Program Committee participation and b) proceed on getting said wheels in motion. IF you have comments not for the SC as a whole you can send to me or to me+Karen. If there are any edits in next 30 hours, I’ll resend to the group and if they are material will request another pass of SC feedback before next steps.

 

Thanks!

 

--Bill

 

From: Paul Belfanti [mailto:Paul.Belfanti@ascendlearning.com] 
Sent: Tuesday, May 9, 2017 10:09 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >; 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >; 'PBG Steering Committee (Public)' <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: Re: late incoming: Publishing@W3C Summit Theme

 

LGTM ☺

 

Paul 

—

Paul Belfanti

Vice President, Production, Manufacturing & Content Architecture

(w) 978.639.3536

(m) 201.783.4884

 

 

From: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Organization: W3C
Date: Tuesday, May 9, 2017 at 12:12 PM
To: 'Bill Kasdorf' <bkasdorf@apexcovantage.com <mailto:bkasdorf@apexcovantage.com> >, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: RE: late incoming: Publishing@W3C Summit Theme
Resent-From: <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Resent-Date: Tuesday, May 9, 2017 at 12:13 PM

 

Correct, I would like the whole PBG to see the “theme” (to solicit help in program committee) but I felt that the SC might have more input since Karen and I were kind of going closed loop (with some input from Rick in Beijing) on refining from the original draft shared with PBG after our (now ages ago) March F2F in London (said original draft, from me, having been deemed not very good).

 

So I’m holding off sending to the full PBG unless there is some LGTM immediate feedback right now + nothing else.

 

--Bill

 

From: Bill Kasdorf [mailto:bkasdorf@apexcovantage.com] 
Sent: Tuesday, May 9, 2017 9:06 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >; 'PBG Steering Committee (Public)' <public-publishing-sc@w3.org <mailto:public-publishing-sc@w3.org> >
Cc: 'Karen Myers' <karen@w3.org <mailto:karen@w3.org> >
Subject: RE: late incoming: Publishing@W3C Summit Theme

 

Note that this is the general PBG meeting, not the SC meeting.

 


Bill Kasdorf


VP and Principal Consultant | Apex CoVantage


p:

734-904-6252  m:   734-904-6252

ISNI: <http://isni.org/isni/0000000116490786> http://isni.org/isni/0000000116490786

ORCiD: <https://orcid.org/0000-0001-7002-4786?lang=en> https://orcid.org/0000-0001-7002-4786

 

 

From: Bill McCoy [ <mailto:bmccoy@w3.org> mailto:bmccoy@w3.org] 
Sent: Tuesday, May 09, 2017 11:50 AM
To: 'PBG Steering Committee (Public)'
Cc: 'Karen Myers'
Subject: late incoming: Publishing@W3C Summit Theme

 

Hi PBG SC folks,

 

This just in time from Karen. I +1 her improvements but hesitate to just send (this latest revision) to PBG a few minutes before the meeting. But if co-chairs or anyone else say yes, I will do. I would in any case request 2 minutes during the “other business” agenda item to request participation in program committee for the Publishing@W3C Summit (as we said in earlier SC call that in addition to interested members of the SC the program committee should include others as well) and give a brief status update about the event (still hoping we can get initial public announcement done this month).

 

--Bill

 

From: Karen Myers [mailto:karen@w3.org] 
Sent: Tuesday, May 9, 2017 8:40 AM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Subject: Re: Publishing@W3C Summit Theme

 

Hi Bill,

 

Here's a new take incorporating your feedback:

 

Karen

 

Connecting at the Crossroads:  Roadmap for Digital Publishing and the Web

 

The vision to bring the rich traditions and best practices of the Publishing industry to the Web and to make all publications first class citizens on the Web is now part of the exciting roadmap for Publishing at W3C.  This convergence is not only technological, it’s fundamentally being driven by consumer experiences in how they create, read and share information and knowledge on their connected devices of choice. 

 

Building upon on the success of IDPF’s DigiCon events, the new W3C Publishing Summit on 9-10 November 2017 will address the emerging needs of all segments of publishing, including trade book, educational, academic and scholarly, libraries, newspapers and magazines as well as professional and corporate.  

 

Web and publishing industry experts will share concrete, practical insights you can put to use today to improve workflows, discoverability, and reduce costs.  You'll learn new ways to leverage mobile and other connected devices for your customers.  And you’ll hear about exciting new solutions on the horizon for greater interactivity, data analytics, virtual reality, and new business models for publishers made possible with Web payments. 

 

 

Who should attend: senior leaders in technology, content management and production, product management and business strategy from book, magazine, academic and professional, and corporate publishing.

 

 

On May 5, 2017, at 9:39 AM, "Bill McCoy" <bmccoy@w3.org <mailto:bmccoy@w3.org> > wrote:

 

Hi Karen, definitely an improvement!

My biggest concern is that there is no reference to the cross-segment aspect
other than the not totally clear reference to breaking out of traditional
silos (but it's not clear to me that folks will understand what is meant by
this as silos often refers to e.g. vendor silos like Amazon Kindle or Apple
iOS) and stating at the end " book, magazine, academic and professional, and
corporate publishing" should attend. But there is no, from the perspective
of those in it, a singular "the publishing industry" but multiple industries
and there is certainly no "the supply chain" - one of the key things that
distinguishes the fields of publishing is that each field has its own
distinct supply chain, there is some overlap (one piece of trivia: paperback
books were originally distributed via magazine channels not bookstores) but
not much.

Perhaps you could extend your "crossroads" metaphor to touch on the segments
of publishing converging thanks to digital transformation and the universal
Web platform? Or more explicitly tie the "break out of silos" thing to the
different fields of publishing?

Also, I don't think that " and take full advantage of the Open Web Platform"
is a major driver that warrants being in the lede. If you are in any of
these fields you only want to take advantage of X, for any X including Open
Web Platform, if it advances your business. I.e. it is only a means to an
end. We could say that the Open Web Platform is an enabler, and driver, of
convergence but to some extent the convergence is being driven by something
even bigger than the Web - consumers doing everything on just one or two
general-purpose devices. Maybe working the word "mobile" in the blurb
somewhere could be helpful? Some people would argue that "Mobile is Eating
the World" [1] is the big story, and the Open Web Platform is simply the
means for dealing with that without falling into the trap of lock-in to
vendor platforms.

I like your subtitle but maybe in this vein Web is too prominent? Could it
work as ""Connecting at the Crossroads: Publishing Roadmap for Convergence
and Digital Transformation Via the Web" - OK maybe too many words (my
speciality) but maybe you get the point...

Perhaps you could take another pass at it and then we can get it in front of
the PBG-SC to have some more eyes on it?

I'm around today but in constant meetings from now until 1pm Pacific (4pm
ET), can talk  after that, or over the weekend or Monday (FYI my Mom is
still in the hospital for a couple more days but just because the healing
process is going a bit more slowly than the hope-for best case, everything
is great otherwise).

--Bill

[1] http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world 


-----Original Message-----
From: Karen Myers [mailto:karen@w3.org <http://w3.org/> ] 
Sent: Thursday, May 4, 2017 5:47 PM
To: Bill McCoy <bmccoy@w3.org <mailto:bmccoy@w3.org> >
Subject: Publishing@W3C Summit Theme

Hi Bill,

I've struggled mightily with the framing on this one.

Try this out:

Themeline:

Publishing@W3C Summit:
"Connecting at the Crossroads: Web and Publishing Roadmap for Success"
or
"Content at the Crossroads: Web and Publishing Roadmap for Success"

Blurb:

Empowering digitally published content to break out of traditional silos and
take full advantage of the Open Web Platform is both the challenge and the
opportunity for the future of publishing. In this exciting day-and-a-half
conference, we'll address head-on the fundamental issues holding back the
publishing industry and the supply chain, and identify the impactful
solutions on the Publishing@W3C roadmap for short- and long-term success.
Web and publishing industry experts will share concrete, practical insights
you can put to use today to improve workflows, discoverability, leverage
device capabilities and reduce costs.  And, you'll hear about exciting new
solutions on the horizon for greater interactivity, data analytics, virtual
reality, and new business models for publishers made possible with web
payments. 


Who should attend: senior leaders in technology, content management and
production, and business strategy from book, magazine, academic and
professional, and corporate publishing.

Let's catch up tomorrow and iterate.

Karen

 



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