Re: late incoming: Publishing@W3C Summit Theme

As I often find myself doing -- "+1, Paul".

Best,
   Garth

On Thu, May 11, 2017 at 6:25 AM, Paul Belfanti <
Paul.Belfanti@ascendlearning.com> wrote:

> I’d like to hear from Karen, Bill, Ralph, et al re demographic breakdowns
> from past TPAC meetings. What do we know about the percentage of highly
> technical vs business-technical representation at past events?
>
>
>
> I also think we need to be clear who is the de facto host of Publishing@W3C
> Summit: is it PBG? WG? Both? Clarity on that will have impact on agenda and
> messaging, IMO.
>
>
>
> Finally, along with the well-stated topics around the challenges we have
> to take on, I think we need to also need to send a very positive message
> about the possibilities and opportunities that will emerge from the merger
> and alignment of efforts around publishing in the digital space. An example
> in the education space is the emergence of Inclusive Access models that
> deliver all course materials digitally to enrolled students on first day of
> class. Aside from the financial and logistical benefits to all
> stakeholders, the model opens the door to development of learning products
> that break away from the print-under-glass paradigm and fully take
> advantage of the web/digital toolkit to create truly engaging learning
> experiences that improve student outcomes. We need to create excitement
> along with a sober engagement on the many challenges we face to get where
> we want to go.
>
>
>
> Paul
>
> —
>
> Paul Belfanti
>
> Vice President, Production, Manufacturing & Content Architecture
>
> Ascend Learning
>
> (w) 978.639.3536 <(978)%20639-3536>
>
> (m) 201.783.4884 <(201)%20783-4884>
>
>
>
>
>
> *From: *AUDRAIN LUC <LAUDRAIN@hachette-livre.fr>
> *Date: *Thursday, May 11, 2017 at 1:44 AM
> *To: *"Siegman, Tzviya - Hoboken" <tsiegman@wiley.com>, Karen Myers <
> karen@w3.org>
> *Cc: *"McCloy-Kelley, Liisa" <lmccloy-kelley@penguinrandomhouse.com>,
> Bill McCoy <bmccoy@w3.org>, Paul Belfanti <Paul.Belfanti@ascendlearning.
> com>, 'Bill Kasdorf' <bkasdorf@apexcovantage.com>, "'PBG Steering
> Committee (Public)'" <public-publishing-sc@w3.org>
> *Subject: *Re: late incoming: Publishing@W3C Summit Theme
>
>
>
> It seems to me that TPAC is more a technical meeting and then this
> Publishing@W3C Summit would be more likely to get a technical audience.
>
>
>
> I support Tzviya’s suggestion of call for participation.
>
>
>
> Luc Audrain
>
> Hachette Livre
>
> Direction Innovation
>
> Mobile : +33 (0) 6 48 38 21 41 <+33%206%2048%2038%2021%2041>
>
>
>
>
>
> *De : *"Siegman, Tzviya - Hoboken" <tsiegman@wiley.com>
> *Date : *mercredi 10 mai 2017 à 19:10
> *À : *Karen Myers <karen@w3.org>, AUDRAIN LUC AUDRAIN LUC <
> laudrain@hachette-livre.fr>
> *Cc : *"McCloy-Kelley, Liisa" <lmccloy-kelley@penguinrandomhouse.com>,
> Bill McCoy <bmccoy@w3.org>, 'Paul Belfanti' <Paul.Belfanti@ascendlearning.
> com>, 'Bill Kasdorf' <bkasdorf@apexcovantage.com>, "'PBG Steering
> Committee (Public)'" <public-publishing-sc@w3.org>
> *Objet : *RE: late incoming: Publishing@W3C Summit Theme
>
>
>
> I still like Dave’s suggestion. I think we are encountering an issue we
> often come across. Let’s define our audience.
>
>
>
> It sounds like Liisa wants to reach the publishing business audience,
> while Dave is interested in a more technical audience. Once we figure out
> who we are trying to attract we can work on figuring out how to attract
> them.
>
>
>
> As a side point, I think we have all learned that if the conference is
> great, a diverse group of people will come. Many business people are in
> fact interested in the technical talks, as long as they are not boring. No
> one is interested in boring talks. We could also put out a call for
> participation, as the W3C often does for workshops and reach out to people
> that we know will be dynamic speakers.
>
>
>
> *Tzviya Siegman*
>
> Information Standards Lead
>
> Wiley
>
> 201-748-6884 <(201)%20748-6884>
>
> tsiegman@wiley.com
>
>
>
> *From:* Karen Myers [mailto:karen@w3.org <karen@w3.org>]
> *Sent:* Wednesday, May 10, 2017 11:11 AM
> *To:* AUDRAIN LUC
> *Cc:* McCloy-Kelley, Liisa; Bill McCoy; 'Paul Belfanti'; 'Bill Kasdorf';
> 'PBG Steering Committee (Public)'
> *Subject:* Re: late incoming: Publishing@W3C Summit Theme
>
>
>
>
>
> On May 10, 2017, at 10:28 AM, AUDRAIN LUC <LAUDRAIN@hachette-livre.fr>
> wrote:
>
>
>
>
> Lisa, thanks for the better description.
>
> Would you mind if I insist on accessibility?
>
> +1 please add Accessibility. This is a work-in-progress initial framing
> for the event, and needs everyone's input and great ideas!
>
>
>
> Karen
>
>
>
>
> Luc
>
>
>
>
>
> *De : *"McCloy-Kelley, Liisa" <lmccloy-kelley@penguinrandomhouse.com>
> *Date : *mercredi 10 mai 2017 à 14:01
> *À : *AUDRAIN LUC AUDRAIN LUC <laudrain@hachette-livre.fr>, Bill McCoy <
> bmccoy@w3.org>, 'Paul Belfanti' <Paul.Belfanti@ascendlearning.com>, 'Bill
> Kasdorf' <bkasdorf@apexcovantage.com>, "'PBG Steering Committee
> (Public)'" <public-publishing-sc@w3.org>
> *Cc : *'Karen Myers' <karen@w3.org>
> *Objet : *Re: late incoming: Publishing@W3C Summit Theme
>
>
>
> Luc- I think these two are not in opposition really. There are new needs
> at this point as we start to address more segments of publishing and a
> world beyond basic books.  And the “rich traditions” that publishing brings
> are things like good typesetting and readability for text that have not
> been priorities for the web until now. But do you think perhaps “evolving
> needs” might be a better description?
>
>
>
> Tzviya and Dave- I think Dave made some great notes in his rewrite, but it
> is important to keep in mind that we are trying to get that segment of our
> industry that would have typically come out for the BEA Digicon event to
> come to this. It’s not just meant for the techy crowd who would go to
> ebookcraft or even books in browsers, which are more hands on and more
> anti-establishment. So what would it take to get Peter and Rena and others
> of your colleagues to California for this event?
>
>
>
>
>
> Below is my slightly edited version:
>
>
>
> *Connecting at the Crossroads:  Building a Roadmap for Publishing and Web
> Convergence*
>
>
>
> The vision to bring the rich traditions and best practices of the
> Publishing Industry to the Web and to make all publications first class
> citizens on the Web is now part of the exciting roadmap for Publishing@W3C.
>  This convergence is not only technological, it’s fundamentally being
> driven by consumer experiences in how they create, read and share
> information and knowledge on their connected devices of choice.
>
>
>
> Building upon on the success of IDPF’s DigiCon events, the new W3C
> Publishing Summit on 9-10 November 2017 will address the evolving needs of
> all segments of publishing, including trade book, educational, academic and
> scholarly, libraries, newspapers and magazines as well as professional and
> corporate publications.
>
>
>
> Web and publishing industry experts will share concrete, practical
> insights you can put to use today to improve workflows, make better and
> more engaging products, increase discoverability, and reduce costs.  You'll
> learn new ways to leverage mobile and other connected devices for your
> customers.  And you’ll hear about exciting new solutions on the horizon for
> greater interactivity, data analytics, virtual reality, and new business
> models for publishers made possible with Web payments.
>
>
>
>
>
> Who should attend: senior leaders in technology, content management and
> production, product management and business strategy from book, magazine,
> academic and professional, and corporate publishing.
>
>
>
>
>
> *From: *AUDRAIN LUC <LAUDRAIN@hachette-livre.fr>
> *Date: *Wednesday, May 10, 2017 at 3:38 AM
> *To: *Bill McCoy <bmccoy@w3.org>, 'Paul Belfanti' <
> Paul.Belfanti@ascendlearning.com>, 'Bill Kasdorf' <
> bkasdorf@apexcovantage.com>, "'PBG Steering Committee (Public)'" <
> public-publishing-sc@w3.org>
> *Cc: *'Karen Myers' <karen@w3.org>
> *Subject: *Re: late incoming: Publishing@W3C Summit Theme
> *Resent-From: *<public-publishing-sc@w3.org>
> *Resent-Date: *Wednesday, May 10, 2017 at 3:39 AM
>
>
>
> Hi,
>
>
>
> 2 comments :
>
>    - « address the *emerging* needs of all segments of publishing » in
>    the second paragraph seems in opposition with « the rich *traditions *and
>    best practices of the Publishing industry » in the first one. Would
>    « address the needs » be sufficient?
>    - We should add something on accessibility in the 3rd paragraph.
>
> Best,
>
> Luc
>
>
>
>
>
> *De : *Bill McCoy <bmccoy@w3.org>
> *Société : *W3C
> *Date : *mardi 9 mai 2017 à 20:01
> *À : *'Paul Belfanti' <Paul.Belfanti@ascendlearning.com>, 'Bill Kasdorf' <
> bkasdorf@apexcovantage.com>, "'PBG Steering Committee (Public)'" <
> public-publishing-sc@w3.org>
> *Cc : *'Karen Myers' <karen@w3.org>
> *Objet : *RE: late incoming: Publishing@W3C Summit Theme
> *Renvoyer - De : *<public-publishing-sc@w3.org>
> *Renvoyer - Date : *mardi 9 mai 2017 à 20:02
>
>
>
> Thanks Paul and obviously we didn’t have any spare agenda time in today’s
> PBG call so it wasn’t timely to share with PBG as a whole.
>
>
>
> But, I would like to do so ASAP, and also get the wheels in motion within
> W3C Team on the planning details and public announcement, asap (definitely
> before next week’s PBG SC call). We certainly don’t have to (and should
> not) represent it as a final theme statement of course, and can further
> adjust at any time (ideally before initial public announcement of the
> event, but we could even fine-tune after that).
>
>
>
> So folks please get comments out ASAP, if I hear nothing but LGTM within
> the next 30 hours (i.e. by end of day Wed Pacific time) I will a) send to
> PBG as part of soliciting interest in Program Committee participation and
> b) proceed on getting said wheels in motion. IF you have comments not for
> the SC as a whole you can send to me or to me+Karen. If there are any edits
> in next 30 hours, I’ll resend to the group and if they are material will
> request another pass of SC feedback before next steps.
>
>
>
> Thanks!
>
>
>
> --Bill
>
>
>
> *From:* Paul Belfanti [mailto:Paul.Belfanti@ascendlearning.com
> <Paul.Belfanti@ascendlearning.com>]
> *Sent:* Tuesday, May 9, 2017 10:09 AM
> *To:* Bill McCoy <bmccoy@w3.org>; 'Bill Kasdorf' <
> bkasdorf@apexcovantage.com>; 'PBG Steering Committee (Public)' <
> public-publishing-sc@w3.org>
> *Cc:* 'Karen Myers' <karen@w3.org>
> *Subject:* Re: late incoming: Publishing@W3C Summit Theme
>
>
>
> LGTM ☺
>
>
>
> Paul
>
> —
>
> Paul Belfanti
>
> Vice President, Production, Manufacturing & Content Architecture
>
> (w) 978.639.3536 <(978)%20639-3536>
>
> (m) 201.783.4884 <(201)%20783-4884>
>
>
>
>
>
> *From: *Bill McCoy <bmccoy@w3.org>
> *Organization: *W3C
> *Date: *Tuesday, May 9, 2017 at 12:12 PM
> *To: *'Bill Kasdorf' <bkasdorf@apexcovantage.com>, "'PBG Steering
> Committee (Public)'" <public-publishing-sc@w3.org>
> *Cc: *'Karen Myers' <karen@w3.org>
> *Subject: *RE: late incoming: Publishing@W3C Summit Theme
> *Resent-From: *<public-publishing-sc@w3.org>
> *Resent-Date: *Tuesday, May 9, 2017 at 12:13 PM
>
>
>
> Correct, I would like the whole PBG to see the “theme” (to solicit help in
> program committee) but I felt that the SC might have more input since Karen
> and I were kind of going closed loop (with some input from Rick in Beijing)
> on refining from the original draft shared with PBG after our (now ages
> ago) March F2F in London (said original draft, from me, having been deemed
> not very good).
>
>
>
> So I’m holding off sending to the full PBG unless there is some LGTM
> immediate feedback right now + nothing else.
>
>
>
> --Bill
>
>
>
> *From:* Bill Kasdorf [mailto:bkasdorf@apexcovantage.com
> <bkasdorf@apexcovantage.com>]
> *Sent:* Tuesday, May 9, 2017 9:06 AM
> *To:* Bill McCoy <bmccoy@w3.org>; 'PBG Steering Committee (Public)' <
> public-publishing-sc@w3.org>
> *Cc:* 'Karen Myers' <karen@w3.org>
> *Subject:* RE: late incoming: Publishing@W3C Summit Theme
>
>
>
> Note that this is the general PBG meeting, not the SC meeting.
>
>
>
> Bill Kasdorf
>
> VP and Principal Consultant | *Apex CoVantage*
>
> p:
>
> 734-904-6252 <(734)%20904-6252>  m:   734-904-6252 <(734)%20904-6252>
>
> ISNI:http://isni.org/isni/0000000116490786
>
> ORCiD:https://orcid.org/0000-0001-7002-4786
> <https://orcid.org/0000-0001-7002-4786?lang=en>
>
>
>
>
>
> *From:* Bill McCoy [mailto:bmccoy@w3.org <bmccoy@w3.org>]
> *Sent:* Tuesday, May 09, 2017 11:50 AM
> *To:* 'PBG Steering Committee (Public)'
> *Cc:* 'Karen Myers'
> *Subject:* late incoming: Publishing@W3C Summit Theme
>
>
>
> Hi PBG SC folks,
>
>
>
> This just in time from Karen. I +1 her improvements but hesitate to just
> send (this latest revision) to PBG a few minutes before the meeting. But if
> co-chairs or anyone else say yes, I will do. I would in any case request 2
> minutes during the “other business” agenda item to request participation in
> program committee for the Publishing@W3C Summit (as we said in earlier SC
> call that in addition to interested members of the SC the program committee
> should include others as well) and give a brief status update about the
> event (still hoping we can get initial public announcement done this month).
>
>
>
> --Bill
>
>
>
> *From:* Karen Myers [mailto:karen@w3.org <karen@w3.org>]
> *Sent:* Tuesday, May 9, 2017 8:40 AM
> *To:* Bill McCoy <bmccoy@w3.org>
> *Subject:* Re: Publishing@W3C Summit Theme
>
>
>
> Hi Bill,
>
>
>
> Here's a new take incorporating your feedback:
>
>
>
> Karen
>
>
>
> *Connecting at the Crossroads:  Roadmap for Digital Publishing and the Web*
>
>
>
> The vision to bring the rich traditions and best practices of the
> Publishing industry to the Web and to make all publications first class
> citizens on the Web is now part of the exciting roadmap for Publishing at
> W3C.  This convergence is not only technological, it’s fundamentally being
> driven by consumer experiences in how they create, read and share
> information and knowledge on their connected devices of choice.
>
>
>
> Building upon on the success of IDPF’s DigiCon events, the new W3C
> Publishing Summit on 9-10 November 2017 will address the emerging needs of
> all segments of publishing, including trade book, educational, academic and
> scholarly, libraries, newspapers and magazines as well as professional and
> corporate.
>
>
>
> Web and publishing industry experts will share concrete, practical
> insights you can put to use today to improve workflows, discoverability,
> and reduce costs.  You'll learn new ways to leverage mobile and other
> connected devices for your customers.  And you’ll hear about exciting new
> solutions on the horizon for greater interactivity, data analytics, virtual
> reality, and new business models for publishers made possible with Web
> payments.
>
>
>
>
>
> Who should attend: senior leaders in technology, content management and
> production, product management and business strategy from book, magazine,
> academic and professional, and corporate publishing.
>
>
>
>
>
> On May 5, 2017, at 9:39 AM, "Bill McCoy" <bmccoy@w3.org> wrote:
>
>
>
> Hi Karen, definitely an improvement!
>
> My biggest concern is that there is no reference to the cross-segment
> aspect
> other than the not totally clear reference to breaking out of traditional
> silos (but it's not clear to me that folks will understand what is meant by
> this as silos often refers to e.g. vendor silos like Amazon Kindle or Apple
> iOS) and stating at the end " book, magazine, academic and professional,
> and
> corporate publishing" should attend. But there is no, from the perspective
> of those in it, a singular "the publishing industry" but multiple
> industries
> and there is certainly no "the supply chain" - one of the key things that
> distinguishes the fields of publishing is that each field has its own
> distinct supply chain, there is some overlap (one piece of trivia:
> paperback
> books were originally distributed via magazine channels not bookstores) but
> not much.
>
> Perhaps you could extend your "crossroads" metaphor to touch on the
> segments
> of publishing converging thanks to digital transformation and the universal
> Web platform? Or more explicitly tie the "break out of silos" thing to the
> different fields of publishing?
>
> Also, I don't think that " and take full advantage of the Open Web
> Platform"
> is a major driver that warrants being in the lede. If you are in any of
> these fields you only want to take advantage of X, for any X including Open
> Web Platform, if it advances your business. I.e. it is only a means to an
> end. We could say that the Open Web Platform is an enabler, and driver, of
> convergence but to some extent the convergence is being driven by something
> even bigger than the Web - consumers doing everything on just one or two
> general-purpose devices. Maybe working the word "mobile" in the blurb
> somewhere could be helpful? Some people would argue that "Mobile is Eating
> the World" [1] is the big story, and the Open Web Platform is simply the
> means for dealing with that without falling into the trap of lock-in to
> vendor platforms.
>
> I like your subtitle but maybe in this vein Web is too prominent? Could it
> work as ""Connecting at the Crossroads: Publishing Roadmap for Convergence
> and Digital Transformation Via the Web" - OK maybe too many words (my
> speciality) but maybe you get the point...
>
> Perhaps you could take another pass at it and then we can get it in front
> of
> the PBG-SC to have some more eyes on it?
>
> I'm around today but in constant meetings from now until 1pm Pacific (4pm
> ET), can talk  after that, or over the weekend or Monday (FYI my Mom is
> still in the hospital for a couple more days but just because the healing
> process is going a bit more slowly than the hope-for best case, everything
> is great otherwise).
>
> --Bill
>
> [1] http://ben-evans.com/benedictevans/2016/12/8/
> mobile-is-eating-the-world
>
>
> -----Original Message-----
> From: Karen Myers [mailto:karen@ <karen@>w3.org]
> Sent: Thursday, May 4, 2017 5:47 PM
> To: Bill McCoy <bmccoy@w3.org>
> Subject: Publishing@W3C Summit Theme
>
> Hi Bill,
>
> I've struggled mightily with the framing on this one.
>
> Try this out:
>
> Themeline:
>
> Publishing@W3C Summit:
> "Connecting at the Crossroads: Web and Publishing Roadmap for Success"
> or
> "Content at the Crossroads: Web and Publishing Roadmap for Success"
>
> Blurb:
>
> Empowering digitally published content to break out of traditional silos
> and
> take full advantage of the Open Web Platform is both the challenge and the
> opportunity for the future of publishing. In this exciting day-and-a-half
> conference, we'll address head-on the fundamental issues holding back the
> publishing industry and the supply chain, and identify the impactful
> solutions on the Publishing@W3C roadmap for short- and long-term success.
> Web and publishing industry experts will share concrete, practical insights
> you can put to use today to improve workflows, discoverability, leverage
> device capabilities and reduce costs.  And, you'll hear about exciting new
> solutions on the horizon for greater interactivity, data analytics, virtual
> reality, and new business models for publishers made possible with web
> payments.
>
>
> Who should attend: senior leaders in technology, content management and
> production, and business strategy from book, magazine, academic and
> professional, and corporate publishing.
>
> Let's catch up tomorrow and iterate.
>
> Karen
>
>
>
>
>
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