Re: [meetings] Questions for the buy side? Put them on the queue in advance here. (#80)

How to the proposed PETs/Attribution models eventually get incorporated into the bid stream for campaign execution and automated optimization? Today, there isn't a need for browser to talk to publisher in the bid stream because cookies are the acting component (please someone help educate if that's not the case). Today, setting a browser in a DSP is one "filter" that can be made.

Instead of a buyer interacting with a publisher or SSP, would the publisher-side engage with browsers to make the ad call and therefore a buyer would essentially contract with browsers?

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Received on Wednesday, 12 October 2022 18:42:23 UTC