Re: [meetings] Questions for the buy side? Put them on the queue in advance here. (#80)

How important is it, currently and post-cookie (and with other privacy preserving updates in place), for campaign reporting to include the following for campaign management, optimization and post-campaign analysis use-cases:

- The domains on which impressions appeared?
- The domains on which impressions which converted appeared?
- The time at which impressions appeared (and with what precision: day-part, hour, 10 minutes, minute)?
- The timeliness of impression reporting receipt: real-time, within 5 minutes, an hour, a day of impression appearing?

Is it anticipated the importance of any of this information will change materially post-cookie and with other privacy preserving updates, and if so, how?
Are there alternatives to the impression domain that can satisfy use-cases it is currently employed in and if so, what are they?


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Received on Tuesday, 18 October 2022 17:51:35 UTC