Re: [proposals] Interoperable Private Attribution (IPA) (#2)

If Twitter wants to use Facebook's match keys, that means all the users they show adverts to also need to be logged in to Facebook. This means Twitter needs to incentivise its users to log in to Facebook which directly benefits Facebook.

That's the entire reason Facebook has come up with this proposal - in order for it to work the vast majority of the internet needs to have been identified in some fashion by Facebook, so everyone that uses it will pass their users via Facebook and let them slurp up their data.

You can say "well it works with any provider" but to work effectively it needs a major provider and Google are off doing their own thing so ...

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Received on Monday, 14 February 2022 20:14:19 UTC