Re: [proposals] Interoperable Private Attribution (IPA) (#2)

> This seems ideal, but isn't that a potential drawback for someone that can provide cross-device atribution by itself? What's Meta's or Google's incentive to be the world's match key providers there?

In the absence of 3rd party cookies, cross-site (including cross-device) attribution won't be possible "by itself". It will require a new purpose constrained API. All companies incentives to participate will be to power their own attribution (with the side effect of enabling all attribution.)

-- 
GitHub Notification of comment by eriktaubeneck
Please view or discuss this issue at https://github.com/patcg/proposals/issues/2#issuecomment-1039326695 using your GitHub account


-- 
Sent via github-notify-ml as configured in https://github.com/w3c/github-notify-ml-config

Received on Monday, 14 February 2022 17:02:06 UTC