Advance Notice: W3C/GS1 Joint Workshop on E-commerce for Humans and AI Agents

Hello,

This is an early notice that the W3C Team, in conjunction with GS1, is 
currently preparing a joint workshop on E-commerce for Humans and AI Agents.

Preliminary details on the workshop, including a draft Call for 
Participation, are available at:
    https://github.com/w3c/strategy/issues/544

This workshop aims to share experience of creating content with AI 
Agents in mind. What practices are most effective? What are the 
pitfalls? What shifts do content creators need to make in order to 
maximize the return on the investment in time, energy and skill? The 
impetus for the workshop is from e-commerce which will be a particular 
focus of the event. However, the discussion is expected to be informed 
by broader input related to content creation and publication.

The organizers are looking for feedback on whether this narrower focus 
on e-commerce is a good way to seed conversations in this space.

Workshop logistics are still to be determined, but the expectation is 
for a hybrid event in Europe during the first half of September 2026, 
before TPAC 2026.

We welcome your general questions and comments regarding workshop 
preparations. Please provide your input on the workshop's Strategy Issue at:
    https://github.com/w3c/strategy/issues/544

This new proposal essentially supersedes [1] the earlier advance notice 
[2] for the Workshop on AI Agents & the Web.

For further information, please contact Dominique Hazael-Massieux 
dom@w3.org and Roy Ruoxi Ran ran@w3.org.

Thank you,

Dominique Hazael-Massieux and Roy Ruoxi Ran, on behalf of the W3C 
Strategy Team,
Xueyuan Jia, Manager, Member Communications

[1] https://github.com/w3c/strategy/issues/507#issuecomment-4153360415
[2] https://lists.w3.org/Archives/Public/public-new-work/2025Jun/0008.html

Received on Thursday, 2 April 2026 11:55:54 UTC