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Re: ITS 2.0 Logo

From: Felix Sasaki <fsasaki@w3.org>
Date: Thu, 25 Apr 2013 15:02:46 +0200
Message-ID: <51792976.1040706@w3.org>
To: "Dr. David Filip" <David.Filip@ul.ie>
CC: "Pedro L. Díez Orzas" <pedro.diez@linguaserve.com>, public-multilingualweb-lt@w3.org
You are touching an important point, David.

"Supporting ITS 2.0" is a much too general statement. For that reason we 
have a conformance section. Implementations being advertised to the 
outside or being adequately documented should always make clear:

- these are the data categories implemented
- these are global / local functionalities
- these are HTML / XML processing

Now, about the number of logos ... in other technical areas there are 
also slogans like "xxx inside!" to express that a certain CPU is used. 
No details about the CPU capabilities, variants etc. are being 
expressed. And 19 data categories = 19 logos also probably won't fly?

Best,

Felix

Am 25.04.13 14:44, schrieb Dr. David Filip:
> Thanks Pedro, for summarizing the options.
> I see marketing advantages of having only one logo, but also technical 
> disadvantages (that can in longer term turn into marketing 
> disadvantages) of the one logo approach.
>
> With 20 independent data categories, the one badge is a hopelessly 
> vague statement. And hence I believe the technical disadvantage of not 
> being able to visibly state specific categories support will render 
> the one logo practically useless as a product/page badge.
>
> About 2 or 3. It is rather vague, in what sense the logo should be 
> dependent or independent.
> In my view it should be dependent in terms of the color palette and 
> typography, but should only contain ITS 2.0 in prominent large type.
> A larger version can contain a lemma similar to the one proposed by 
> Pedro stating affinity or affiliation with the MultilingualWeb brand.
>
> Cheers
> dF
>
> Dr. David Filip
> =======================
> LRC | CNGL | LT-Web | CSIS
> University of Limerick, Ireland
> telephone: +353-6120-2781
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>
>
> On Wed, Apr 24, 2013 at 2:23 PM, Pedro L. Díez Orzas 
> <pedro.diez@linguaserve.com <mailto:pedro.diez@linguaserve.com>> wrote:
>
>     Dear all,
>
>     Dear all,
>
>     In the call today was decided to open the discussion about
>     creating a logo for ITS 2.0. This logo could be used in the
>     websites that incorporate ITS 2.0 recommendation or in ITS 2.0
>     compliant applications
>
>     I will try to summarize. For the moment there are 3 approaches,
>     but probably we should check with Richard how recommendation logos
>     are usually treated in the W3C?:
>
>     1)To create a logo for all the 20 data categories and for the ITS
>     2.0 standard
>
>     a.Since it is rare somebody use all data categories, they could
>     identified which ones are used, together with the ITS 2.0 logo.
>
>     2)To create only one ITS logo, *based on the MLW logo* (like we
>     based the MLW-LT logo on the MLW logo). Benefits:
>
>     a.The MLW logo is known already, so people will recognize
>     something familiar.
>
>     b.The story "makes sense": ITS is one piece of technologies that
>     fosters the adoption of the Multilingual Web
>
>     c.Using the MLW+ITS logo in user interfaces would be one part of a
>     sustainable story for both MLW and ITS, since the user interfaces
>     will for sure stay alive after the end of LT-Web.
>
>     3)To create only one ITS logo, different and independent from MLW
>     logo.
>
>     At this point, my view is:
>
>     a)The idea for one logo for ITS 2.0 is good. It gives visibility
>     to the recommendation and allows to “sell” it better. Also, we
>     need to have very clear that key of success of ITS 2.0 is that
>     content creators use it!
>
>     b)IMHO it is better to promote only one ITS 2.0 good logo, to be
>     used in web, rather than 20 data categories logos. From commercial
>     perspective it is better to have a good well known logo than 20.
>
>     c)We could try to make compatible option 2 and 3, with “some”
>     relation to MLW, but not the same logo.
>
>     My very humble proposals (just to start discussing and to be
>     discarded – I am not graphic creative guy) are simple. The
>     relation with MLW are colors and the lemma in the second one:
>
>     Any thought or proposal?
>
>     Best,
>
>     Pedro
>
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Received on Thursday, 25 April 2013 13:03:21 UTC

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