Nielsen Norman Group Article on Customization vs. Personalization in the User Experience

Hi all,

just an FYI:

Customization vs. Personalization in the User Experience
"Customization gives control to the user and personalization gives
control to the site. Both can enhance users’ experience, but only when
carefully implemented."
https://www.nngroup.com/articles/customization-personalization/

Kindest Regards,
Laura
-- 
Laura L. Carlson

Received on Tuesday, 12 July 2016 12:48:02 UTC