- From: Laura Carlson <laura.lee.carlson@gmail.com>
- Date: Tue, 26 Jun 2007 14:12:14 -0500
- To: public-html@w3.org
Sander Tekelenburg wrote: >> That leaves the challenge of how to phrase it so that >> more authors will easily understand it without needing such an elaborate >> explanation. Lachlan Hunt wrote: > I don't think we need to dumb down the language in the spec for authors > in this case. It's a spec, not a tutorial. Technical terms are fine, > particularly in sections that are aimed more at implementers than authors. "Dumb down" can be viewed as a pejorative term for a perceived over-simplification. In "Why the Tech Industry Needs to Change Its Language" [1], Jonathan Follett says: > Written language can be a powerful tool for assisting in design, > development, communication, and comprehension, not merely a method > for documenting specs after something has already been built, or > cleverly marketing an already-existing product to a target audience. > Language can shape the thinking of those who develop technology, and > lead them in new directions. Language matters, and should have a > prominent place in the development cycle for technology. > > If we accept that integrating tech into our daily lives is vital, and > that language shapes reality, then the rest will naturally fall into > place. Literate, multi-disciplinary teams need to develop tech > products from the beginning. It's too late to deal with design > issues-be they industrial, graphic, or language-at the end of the > process. Engineers and other developers need to think about language > as they work, and, most likely, they are going to need the help of > professional writers and speakers along the way. > > Specifically, there needs to be an 'explainer' or 'story teller' role > built into tech teams—a multi-talented individual who can hold onto > the vision of the final product; converse with engineers, marketers > and designers; critique mercilessly; advocate for the everyday > 'user'; and of course, provide the foundation for all the text > describing the product and its use. > > The explainer needs to hold an important seat at the table, equal in > power to any in the inner circle. The explainer needs to ask 'why are > we doing this?', 'who cares?', 'how does this help the customer?', > and 'is this confusing?' Most importantly, the explainer needs to > understand the requirements, restrictions, and goals of everyone on > the team in order to have a deep understanding of the final product. > This position requires someone technically minded, who can learn > quickly, write compellingly, and take a leadership role when > necessary. In many teams, the project manager may take on some of > these responsibilities—going forward, a separate position for these > tasks is needed... > > In addition to clearer and more informative language, the world of > high tech also requires imaginative descriptions. With new > technology, we need new ways of thinking, and new ways of > manipulating our language to create meaningful interactions. > > Ambiguity in language may be despised by engineers, but it's a key > factor in expanding the way in which we think about these tools. Most > tech specifications are dispassionate descriptions; we need the > opposite. We need better imagery to build our virtual worlds. With > words we need both flexibility and history: one to provide us room to > imagine and the other to provide roots. It is something to consider. Best Regards, Laura [1] http://www.digital-web.com/articles/why_the_tech_industry_needs_to_change_its_language/
Received on Tuesday, 26 June 2007 19:12:27 UTC