On Mar 26, 2009, at 6:39 PM, Ian Hickson wrote: >> - This site just asked me if I wanted to be advertised at based on my >> location: reject. > > (Why would you reject it? Location-based ads are far more useful than > generic ads.) There is a trade-off here that some web users recognize. Receiving a location-based ad might be more valuable than a non-location-based ad, but some people balance that value against the risk that the site would, for example, determine whether the location is a doctor's office and sell that fact to health insurers or drug companies, reveal the location as part of civil litigation or in response to a government subpoena, or hand it off to a rogue employee who abuses it (e.g., for stalking). All of these things happen in reality, whether with location information or other data exchanged on the web. This is not a comment on the value of Martin's proposal. I just wanted to point out that a value proposition exists here and some web users, given the chance, would choose not to share their information even when sharing might offer a benefit.Received on Saturday, 28 March 2009 17:12:29 UTC
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