RE: [Soc Med] Best Practice initial draft - discussion

How about some form of evaluation?


Or is that too 1.0   <g>


Kerry Webb
Policy Office
InTACT, ACT Government




[] On Behalf Of Brian Gryth
Sent: Wednesday, 17 March 2010 7:02 AM
To: eGovIG IG
Subject: [Soc Med] Best Practice initial draft - discussion


Hello all,


I have drafted some initial thoughts on what are some of the best
practices for use of social media by Government.  I'd like to hear your


Here are my questions for the group:


Are there additional best practices that should be on the list?

Do you disagree with any of the items?

What should be clarified or expanded?


I compiled my list from several sources. I will add citation later, but
I wanted to get something out for discussion.  Please feel free to edit
and revise these initial thoughts on the Soc Med best practices wiki
page at


The top six practices that I have identified are as follows:


1) The use of social media is not solely a technical or tool based
decision.  It is rather a policy and operational decision that should be
based on organizational culture and whether such use advances the
mission of the entity.


2) Before using social media tools a governmental entity must clearly
define the overall goal and purpose of such use.  As with any project or
initiative, development of a strategic plan is critical to success and
smooth operation.


3) The governmental entity should develop a social media policy and
create guidelines for use by the entity and its employees.  The policy
and guidelines for employees should cover representation of agency by an
employee as well as how personal use can impact the agency.


4) The governmental entity should identify communities of interest or
core constituencies that the entity should actively engage.  Engagement
should not focus around the entities web presence rather constituencies
should be engaged where the constituents have a presence.  However, the
entity should be mindful that the entity is a guess of these groups when
the entity begins to engage and that online communities will more
readily accept the entity on its ability to add value to the community.
It is also important to be mindful that constituent groups are both
external and internal.  


5) The governmental entity should assure that the entity is accessible.
Social media should not be the sole channel of communication or
engagement by a government.  Instead social media should be one of
multiple channels to contact and interact with the agency.  It is also
highly useful for the entity to create a directory of the entity's
social media accounts and to post this information on the agencies Web


6) A governmental entity needs to embrace a willingness to experiment.
Social media use should be initiated in small pilot projects that
maximize potential success and allow for the pilot to "fail fast and
fail small."  Each pilot and the overall social media strategy must be
allowed to evolve and change (i.e. the social media strategy is in
perpetual beta).



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Received on Tuesday, 16 March 2010 21:55:16 UTC