Personal data categories in the online context

Dear DPV folks,

Signatu contributes to the DPV with some personal data categories (in the
table below) that the 3rd parties in Signatu 3rd party registry collect and
process when they load remote resources on websites to track end users.

Some of these categories overlap with those in the existing DPV.

Data Short description Detailed description Source
HTTP request to the server User’s request (HTTP) message HTTP messages are
how data is exchanged between a server and a client. There are two types of
messages: requests sent by the client to trigger an action on the server,
and responses, the answer from the server. HTTP messages are composed of
textual information encoded, and span over multiple lines. HTTP messages
are automatically written by software, a Web browser, proxy, or Web server.
user-agent a software that is acting on behalf of a user, such as a web
browser that retrieves, renders and facilitates end user interaction with
web content.
user-agent string a string that lets servers and network peers identify the
application, operating system, vendor, and/or version of the requesting
user agent. In HTTP protocols, this identification is transmitted in a
header field User-Agent. In HTTP, the User-Agent string is often used for
content negotiation, where the origin server selects suitable content or
operating parameters for the response. For example, the User-Agent string
might be used by a web server to choose variants based on the known
capabilities of a particular version of client software. The concept of
content tailoring is built for the sake of tailoring responses to avoid
particular user agent limitations. (
request-target a request message is sent with a request-target (derived
from the target URI) that requests a resource from the server.
the date and time at which the request originated
IP address a numerical label assigned to each device connected to a
computer network that uses the Internet Protocol for communication. An IP
address serves two main functions: host or network interface identification
and location addressing .An IP address serves two principal functions. It
identifies the host, or more specifically its network interface, and it
provides the location of the host in the network, and thus the capability
of establishing a path to that host. Its role has been characterized as
follows: "A name indicates what we seek. An address indicates where it is.
A route indicates how to get there The header of each IP packet contains
the IP address of the sending host, and that of the destination host.
from where users arrive by location, referral, direct, organic search,
social, campaigns.
an HTTP cookie (if it previously was sent by the server with Set-Cookie) An
HTTP cookie (web cookie, browser cookie) is a small piece of data that a
server sends to the user's web browser. The browser may store it and send
it back with the next request to the same server. Typically, it's used to
tell if two requests came from the same browser — keeping a user logged-in,
for example. It remembers stateful information for the stateless HTTP
Set-Cookie The Set-Cookie HTTP response header is used to send cookies from
the server to the user agent, so the user agent can send them back to the
server later. (
actions on the website session, session duration, pageviews, content view,
navigation, site search, site search terms and pages, events, events flow,
landing pages, exit pages.
unique device identifier (UDID) specific to a user’s mobile device a
distinctive number associated with a smartphone or similar handheld device.
Device IDs are separate from hardware serial numbers. Every Apple iPhone,
iPod touch and iPad has a unique device ID number associated with it, known
as a Unique Device ID (UDID).
site speed the time it takes for webpages to be generated by the webserver
and then viewed by the user.
demographics age, gender, household income, parental status.
interests interests linked to interest categories based on for example:
page visit history, search history, video watching, data on qualified
passion in a given topic, life events, data on who wants what in the
market, ad clicks.
email address
phone number
unique user id
consent events consent actions that consist of consent, consent refusal,
consent withdrawal, no-consent action.
terminal equipment end instrument that converts user information into
signals for transmission or reconverts the received signals into user
phone number
email address
communication content Answers, opinions and ratings entered in forms by (1)
clicks on checkboxes or radio buttons, (2) text in text fields, (3)
drop-down list, (4)
a file select control for uploading a file
payment card number
payment card expiry date
customer’s orders and subscriptions (such as order history, information on
subscriptions, incidents and complaints)
billing history
browser plugins A software component that adds a specific feature to an
existing computer program, such as PDF, Flash, Java.
operating system An operating system (OS) is system software that manages
computer hardware, software resources, and provides common services for
computer programs.
textual search query
last login
aggregated data about tag firing

Best regards,
Georg Philip Krog

signatu <>

Received on Tuesday, 23 June 2020 09:22:34 UTC