W3C home > Mailing lists > Public > public-comments-wcag20@w3.org > July 2014

Re: Does a TM (trademark), SM (service mark), (R) (registered trademark) symbol in a company's logo need alt text? ( LC-2938)

From: <akirkpat@adobe.com>
Date: Tue, 08 Jul 2014 17:18:39 +0000
Message-Id: <E1X4Z2N-0000aa-UB@jessica.w3.org>
To: Glenda Sims <glenda.sims@deque.com>
Cc: public-comments-wcag20@w3.org
 Dear Glenda Sims ,

The Web Content Accessibility Guidelines Working Group has reviewed the
comments you sent [1] on the Last Call Working Draft [2] of the
Understanding WCAG 2.0 published on 6 Mar 2014. Thank you for having taken
the time to review the document and to send us comments!

The Working Group's response to your comment is included below.

Please review it carefully and let us know by email at
public-comments-wcag20@w3.org if you agree with it or not before 15 July
2014. In case of disagreement, you are requested to provide a specific
solution for or a path to a consensus with the Working Group. If such a
consensus cannot be achieved, you will be given the opportunity to raise a
formal objection which will then be reviewed by the Director during the
transition of this document to the next stage in the W3C Recommendation


For the Web Content Accessibility Guidelines Working Group,
Michael Cooper
W3C Staff Contact

 1. http://www.w3.org/mid/E1Wwc4Q-00077L-4i@stuart.w3.org
 2. http://www.w3.org/TR/2014/NOTE-UNDERSTANDING-WCAG20-20140306/


Your comment on Non-text Content: Understanding Success Criterion 1.1.1:
> I need to ask you a question about appropriate alt text for a logo with
> the letters TM (for trademark) embedded in it.
> The context of the question...a State Farm logo with the registered
> trademark symbol after it https://www.statefarm.com/
> While I know it is nit-picky...my personal interpretation is...that
> "Registered Trademark Symbol" has meaning and needs alt text.  
> I need an official W3C interpretation on this.  Is alt text required for
> the "registered trademark symbol" or not?
> Thanks,
> Glenda
> Proposed Change:
> It would be helpful to clarify this at
> http://dev.w3.org/html5/alt-techniques/#sec14

Working Group Resolution (LC-2938):
Thank you for your comment.  The working group discussed this and feels it
is at the discretion of the content owner what text they feel is
appropriate to serve the equivalent purpose for an image, including images
which include trademarks, service marks, or other symbols.  

There are undoubtedly circumstances when it would be appropriate to include
specific information about a symbol and other circumstances where it would
not be necessary, but it is up to the content owner to investigate any
legal or other requirements and evaluate the appropriate interpretation of
equivalent purpose.

Received on Tuesday, 8 July 2014 17:18:42 UTC

This archive was generated by hypermail 2.4.0 : Friday, 17 January 2020 19:15:01 UTC