RE: Demographics

I have been following this thread for the past couple of days and being from a company that makes its living from measurement and  analysis on access information of most of the major sites on the internet I can assure you that the refer field is of the highest importance to advertisers and sites.  I agree with phil that we live in a capitalistic society where advertising pays for a great many things or subsidizes them.  For example magazines and newspapers.  I do agree that privacy is a concern on the Internet but if we as technologist do not provide a solution to content providers that will provide this information then sites and advertisers will just figure a way to hack around it.  You see this already with sites like yahoo that redirect back to there sites when people leave.  This is a performance hit that yahoo is willing to accept and apparently so is the consumer.

Received on Thursday, 11 July 1996 11:11:08 UTC