[Fwd: Use cases]

Craig et al.,

Here are some additional contributions to the use cases, from Jack Lang.

Jack Lang wrote:

> Some additional examples you may want to consider:
>
> In your example (2) some global brand (Coca Cola for the sake of argument,
> with the normal trademark note), wishes to place a URI (maybe as a datagram)
> in to be broadcast with the program and displayed as a pop-up, linking to
> one or some of:
>
> a) a web-cast infomercial on their site
> b) Informercial broadcast separately, for example the previous night, and
> locally stored on the STB's disc
> c) Infomercial broadcast on a separate advertising channel
> d) infomercial available on a VOD (or NVOD) channel
>
> 2) They also wish this link placed on the sponsorship logo in the EPG. The
> sponsorship logo may be animated.
>
> Jack Lang



--
Gomer Thomas
LGERCA, Inc.
40 Washington Road
Princeton Junction, NJ 08550
phone: 609-716-3513
fax: 609-716-3503

Received on Thursday, 17 December 1998 07:44:35 UTC