- From: Carl Reimann <reimann@heproc.com>
- Date: Tue, 22 Oct 1996 18:27:43 +0000 (GMT)
- To: www-html@w3.org
On the subject of browsers and such, this item suggests to me that featuritis is not as interesting to people as content and access. Carl Reimann R&R Publishers, Inc. MD USA educ@heproc.com ---------- Forwarded message ---------- Date: Tue, 22 Oct 1996 15:12:38 +0200 From: Marketing Data <info@marketingdata.nl> To: imd-list@design.nl Subject: Internet Marketing Digest (Jaargang 2 , nummer 25) INTERNET MARKETING DIGEST Jaargang 2, nummer 25 (16/10/1996) Artikelen in deze uitgave: 1. Internet awareness nearly universal [ ... ] ________________________________________________________________________ 1. Internet awareness nearly universal More than 93% of 1,000 consumers surveyed for Advertising Age/Market Facts have heard of the Internet, compared to 82% in 1995. Some 82% said they had heard of the World Wide Web (44.7% in 1995). The survey indicated that 27% of the general public have been online in the past 6 months. Of the respondents who said they has been online at least once, 80% said it was in the past 6 months. Consumers in general are more interested in using interactive media to conduct research than they are in participating in entertainment activities like watching movies on demand. In 1994, 45% of respondents said they would be interested in on-demand movies or TV programs and 28.1% indicated interest in e-mail. This year, 42.6% of respondents cited e-mail, while the interest in movies or TV on demand fell to 35.8%. Consumers are most interested in researching products (53.2%), doing research for school or work was cited by 50.1%. Educational programs scored 44.2% interest. Commercial applications like shopping trailed. Of all respondents, 23.5% are interested in going online to shop for clothing or personal items. This figure has stayed roughly the same over the years. Only 18.2% expressed interest in shopping online for groceries. (Advertising Age, 14/10/1996) [ ... ] e-mail: info@marketingdata.nl homepage: http://www.marketingdata.nl ________________________________________________________________________ (C) 1996 Marketing Data
Received on Tuesday, 22 October 1996 14:24:47 UTC