- From: Nick Arnett <narnett@verity.com>
- Date: Wed, 14 Sep 1994 11:14:02 -0800
- To: torgeir@ii.uib.no, Multiple recipients of list <www-html@www0.cern.ch>
I don't think it's profitable for us to talk about structured documents v. page descriptions as if one is going to dominate someday. Customers are telling us that they want both. There isn't too much overlap between the two yet, but it's increasing. Perhaps the following is an oversimplification, but I think we can generally characterize the two camps. Those with documents that are a "push" to the customer, such as advertisers, tend to want the control that technology Adobe Acrobat offers. On the other hand, those whose documents are more intended to inform, where it's more of a "pull" model (the customer wants the info) are more inclined to choose structured text. On the Internet today, "push" is generally considered a bad thing. At some level, net users usually don't like to get stuff that they didn't ask for, explicitly or implicitly. I think that's why structured text has been the focus so far. But as advertisers start to carry some of the costs, publishers are going to want their usual level of control over the appearance, and hence (in theory) the impressions that they make. Nick
Received on Wednesday, 14 September 1994 20:10:52 UTC