Re: Public concerns over new W3C logo

> On Oct 22, 2025, at 09:23, Steve Capell <steve@pyx.io> wrote:
> 
> I my have missed it but I don’t remember any member consultation about whether to rebrand, only on the form of the rebranding 

In a member-based organization, you have to expect that people will care about the organization image and especially logo. Perhaps the team felt, correctly, that they would get a lot of feedback, some of it conflicting, and they wanted to avoid “design by committee”. The problem is that the choice is not whether or not to get the feedback; it’s whether you get it in time to take it into account, before adoption, or you get it when it’s more difficult and embarrassing, after adoption. 

I’m not sure whether having the AC vote on a logo would be helpful or appropriate. But the members have a Board that they elected and empowered to listen and make hard decisions, and the Board is perfectly capable of listening, taking concerns into account, and balancing member concerns against design by committee. It’s a small enough body to make decisions, can meet quietly with the team when needed, and has the judgment on what is a strategic, image, matter of concern to the members and Board, and what is appropriately left to management and experts. Notably, I don’t think the Board should attempt a logo design themselves, and they know it.


David Singer

singer@mac.com

Received on Wednesday, 22 October 2025 16:57:32 UTC