Re: Public concerns over new W3C logo

Adding to Chris' points…

I only saw the new logo yesterday (I know, I know).

Rebrands are hard, and most people don't like them. It's also true that a
lot of rebrands that people initially disliked, go on to be liked as people
get used to them.

I personally wasn't a huge fan of the old logo, and it was definitely
showing its age. I wouldn't mind the new logo, except that when I saw it, I
immediately recognised it, as many others have, as being a twisty penis
with testicals. If saying that feels vulgar to anyone, then please realise
that the same vulgarity is evoked by the logo to a large number of people,
every time they see it. I'm currently in the phase of finding it funny, but
the joke is going to wear thin.

I think "the logo evokes genitalia" is a different concern to "I don't like
it and prefered the old one", and it's dismissive to lump these concerns
together.

As someone in devrel who does some standards work, I often hear folks say
the W3C is out of touch with 'real' developers, and out of touch with
reality. I don't think that's a fair accusation, but shipping a logo that
evokes genitalia, whilst telling people it doesn't, does make us look out
of touch.

I don't think the answer is to revert. I actually think there's something
about the direction of this new logo that's ok, and with some tweaks, it
could be fine. But right now it's really hard to see past the genitals.

Again, rebrands are hard. I'm just not sure what to say to folks who ask me
"why does the new W3C logo look like genitals?"

Jake.