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Re: Question about semantics & meaning of live text logo.

From: Charles McCathieNevile <charles@sidar.org>
Date: Wed, 4 Jun 2003 05:00:24 +0200
Cc: Daniel Smith <websounding@hotmail.com>, <w3c-wai-ig@w3.org>
To: Julia Collins <julia@we3.co.uk>
Message-Id: <AFD8C6EA-9638-11D7-AF87-000A958826AA@sidar.org>

I wouldn't necessarily make an image if the thing really is primarily 
textual - and that depends on the thinking as much as anything. A 
textual logo will have the same text presented, possibly re-styled 
according to the user's idea of what suits them well. So each user 
should get it consistently, although different users might see 
different things. (So? Apparently colour-blind people see different 
things already - if they can tell what is going on this is a good 

A text logo is going to be very very very small in file size (instead 
of very small for well-designed web graphic logos).

The progetto CABI (an Italian campaign for accessibility in libraries) 
uses a text logo styled with CSS. It behaves quite nicely, but they are 
not that worried if people change the font or colours. I believe that 
the font Microsoft use for their logo is considered a crucial part of 
the logo - they regard it as effectively an image that doesn't mean the 
same thing if it doesn't look the same.

In an ideal world I would actually use SVG - you can have real text 
(select and copy it!) and adaptable display, with high quality graphic 
effects (animation, ...)



On Tuesday, Jun 3, 2003, at 10:41 Europe/Zurich, Julia Collins wrote:

> I would make an image and provide alt text, to explain that it is in 
> fact a
> logo.
> Julia
> -----
> we3
> -----
> design
> print
> web
> -----
> On 3/6/03 5:34 am, "Daniel Smith" <websounding@hotmail.com> wrote:
>> Hi all. Thanks again for the existence of this list.
>> I am developing a site presently, and for various reasons I would 
>> like to
>> use a text symbol as a logo. Would anyone mind speaking to the issues
>> involved with this? For example, if I wanted to use a very large 
>> right arrow
>> (>) or caret (^), alongside or above the company name, what should I 
>> take
>> into consideration concerning making this accessible and not causing 
>> merely
>> personal or text reader confusion? In a way I would hope that the 
>> symbol
>> could eventually become synonymous with the site (among its 
>> audience). Can
>> you provide alt text on text, etc.? Thanks for any possible feedback.
>> Yours,
>> Daniel Smith
>> _________________________________________________________________
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Received on Tuesday, 3 June 2003 23:01:43 UTC

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