RE: Clarifying User Journeys using SEO User Intents...

Yes, I think they offer some nice slices for classifying user journeys. I think you could even strip out “commercial” and name it “Investigation: people wanting to gather information for future use”

Mike


From: Léonie Watson <lwatson@tetralogical.com>
Date: Tuesday, June 14, 2022 at 2:16 AM
To: Alistair Garrison <alistair.garrison@accesseo.co.uk>, WCAG list (w3c-wai-gl@w3.org) <w3c-wai-gl@w3.org>
Subject: [EXTERNAL] Re: Clarifying User Journeys using SEO User Intents...
This feels like a useful thing to do, and a good way to approach it.

One initial thought is that the last two of the user intent categories
you mention might be a bit too commercially focused for WCAG?

Perhaps they could be made a little broader, as follows:

 > 3) Transactional intent: people wanting to complete a transaction at
that moment;
 > 4) Commercial investigation: people wanting to gather information
about a product they are thinking of buying or a service they are
thinking of using in the future;

The rationale being that a transaction could be submitting your tax
returns or posting a comment on a social media platform, as well as
purchasing a product.

Similarly, although a service is arguably a product, mentioning both
moves the focus away from tangible products you purchase, to purchased
and free products and services of all persuasions.



Léonie.
On 14/06/2022 09:30, Alistair Garrison wrote:
> Dear Group Members,
>
> Apologies in advance if this has already been noted; I completed a search within the documents, but did not find anything.
>
> So, to my mind the current notion of user journeys within WCAG 3.0 is a little nebulous.
>
> I’m wondering if we might tighten what we mean by user journeys through latching onto work done within the SEO field on user intent.
>
> When reading about SEO it is common to see 4 distinct categories of user intent mentioned (but, perhaps not the only ones):
>
> 1) Informational intent: people wanting to find a specific answer to a specific question;
> 2) Navigational intent: people using a site to get to another site, or using a search facility within a site to get to another site area;
> 3) Transactional intent: people wanting to buy something at that moment;
> 4) Commercial investigation: people wanting to gather information about a product they are thinking of buying in the future;
>
> When thinking about the user journeys aspects of WCAG 3.0 I wonder if we might make testing more systematic if we thought about the types of intents being presented to the user via the site.  Once the main site intents are recognised, you’d then ask testers to select samples of journeys which represent those specific user intents.
>
> Very best regards
>
> Alistair Garrison
> CEO / Founder Accesseo Limited
>
>

--
Director @TetraLogical
https://tetralogical.com