Clarifying User Journeys using SEO User Intents...

Dear Group Members, 

Apologies in advance if this has already been noted; I completed a search within the documents, but did not find anything.

So, to my mind the current notion of user journeys within WCAG 3.0 is a little nebulous.

I’m wondering if we might tighten what we mean by user journeys through latching onto work done within the SEO field on user intent.

When reading about SEO it is common to see 4 distinct categories of user intent mentioned (but, perhaps not the only ones):

1) Informational intent: people wanting to find a specific answer to a specific question;
2) Navigational intent: people using a site to get to another site, or using a search facility within a site to get to another site area;
3) Transactional intent: people wanting to buy something at that moment;
4) Commercial investigation: people wanting to gather information about a product they are thinking of buying in the future;

When thinking about the user journeys aspects of WCAG 3.0 I wonder if we might make testing more systematic if we thought about the types of intents being presented to the user via the site.  Once the main site intents are recognised, you’d then ask testers to select samples of journeys which represent those specific user intents.

Very best regards

Alistair Garrison
CEO / Founder Accesseo Limited

Received on Tuesday, 14 June 2022 08:31:11 UTC