RE: persona quotes for wcag 2.1

Hi John,

Here is a summary of a study by the CASS business school, it is just one of several studies:

New Research Reveals Many Entrepreneurs Are Dyslexic
A staggering 35% of U.S. entrepreneurs suffer from dyslexia, compared to 20% in the UK, according to a new study by Julie Logan, Professor of Entrepreneurship at London’s Cass Business School.

The U.S. study follows up earlier research that revealed that UK entrepreneurs are five times more likely to suffer from dyslexia than the average UK citizen (4% of the general UK population is dyslexic). In the U.S., dyslexia is grouped under a “learning disabled” umbrella, which includes 15% of the population.

Some examples of dyslexic entrepreneurs are: Kinko’s founder Paul Orfalea, Jupiter Media CEO Alan Meckler, and legendary investor Charles Schwab.

Many entrepreneurs cite good communication as a key factor in their success. “Entrepreneurs are masters at communicating with their team, their customers and the media. They have a clear, uncomplicated style of communication that wins hearts and minds," says Professor Logan. Her study showed that while dyslexic entrepreneurs seemed on a par with their non-dyslexic counterparts in terms of attributes such as vision and determination, “There was a trend for dyslexics to perceive themselves as being better at communication.”

Key findings from Professor Logan’s research showed that dyslexics are more likely than nondyslexics to:
·         Own more than one business
·         Run their businesses for a shorter time (although grow them more quickly)
·         Start their businesses right after school
·         Excel in oral communications<https://www.amanet.org/training/seminars/communication-skills-training.aspx>, problem solving, delegation, and spatial awareness
·         Be influenced by a mentor (vs. nondyslexics, who are more influenced by educational experiences)
·         Manage more staff (25 as mean vs. 17 for nondyslexics) because of increased ability to delegate (an example of a coping strategy employed to overcome difficulties)

Professor Logan says the primary reason why the U.S. has a greater number of dyslexic entrepreneurs than the UK is because America has better systems for identification, intervention, and support of those with dyslexia at a young age, giving them a much better chance of success. She states, “The UK system fails to identify dyslexics at a young age, meaning that many of those with potential to be successful entrepreneurs never get the chance. We should be producing more Richard Bransons, but the system is failing our children.”

The study reveals that while both U.S. and UK school systems fail dyslexics in helping them to achieve academically, dyslexic entrepreneurs in the U.S. say they enjoyed their academic experience. Their UK counterparts report having had a generally negative experience. Professor Logan said a major contributing reason for this difference in attitude is that the general teaching styles adopted in the UK—ectures and case studies—are a struggle for dyslexics. Other major problems in the UK are the absence of a standard system for identifying dyslexic pupils and a lack of awareness of the condition by teachers.

Additional findings
·         Those studied in the U.S. had a high degree of self-confidence compared with low self-confidence amongst their UK counterparts.
·         The education systems in the UK and U.S. are set up in such a way that they discourage achievement among the most innovative students.
·         The U.S. has better systems in place to identify innovative students and provide support to help them succeed.
·         In the U.S. dyslexics are teamed up with mentors at a young age—a very effective way of helping them achieve.
·         The U.S. has better programs and greater resources to aid dyslexic children.

For further information about Professor Logan’s study, visit: www.cass.city.ac.uk

Kind regards,

Neil Milliken
Head of Accessibility & Digital Inclusion
Atos
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From: John Foliot [mailto:john.foliot@deque.com]
Sent: 06 June 2018 21:55
To: Milliken, Neil <neil.milliken@atos.net>
Cc: lisa.seeman@zoho.com; Glenda Sims <glenda.sims@deque.com>; W3c-Wai-Gl-Request@W3. Org <w3c-wai-gl@w3.org>; public-cognitive-a11y-tf <public-cognitive-a11y-tf@w3.org>
Subject: Re: persona quotes for wcag 2.1

> Given that someone with dyslexia is disproportionately likely to be an entrepreneur.

Hi Neil,

Can you source that assertion? Curious to understand how you can state that, is all.

Thanks in advance.

JF

On Wed, Jun 6, 2018 at 4:38 PM, Milliken, Neil <neil.milliken@atos.net<mailto:neil.milliken@atos.net>> wrote:
Given that someone with dyslexia is disproportionately likely to be an entrepreneur. I think perpetuating the negative stereotypes is concerning. Heck yes I do find entering details and filling forms hard and I am terrible with addresses but I also hold 2 good degrees and have a reasonably successful career.
Neil Milliken BA Oxon, MBA Open, FRSA, Atos Distinguished Expert
Head of Accessibility & Digital Inclusion
Atos
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M: 07812325386<tel:07812325386>
E: Neil.Milliken@atos.net<mailto:Neil.Milliken@atos.net>
www: http://atos.net/iux

Twitter:@neilmilliken<https://twitter.com/neilmilliken>
Assistant Monika Tomczak
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On 5 Jun 2018, at 06:18, lisa.seeman <lisa.seeman@zoho.com<mailto:lisa.seeman@zoho.com>> wrote:
Does anyone else find it offensive how wcag documents persona for coga groups tend to do things like bagging groceries?
Of course we do include people with intellectual disabilities but I feel there is a huge disservice in the balance of these persona as they perpetuate the myth that we are not in the target audience for professional or academic content.

All the best

Lisa Seeman

LinkedIn<http://il.linkedin.com/in/lisaseeman/>, Twitter<https://twitter.com/SeemanLisa>



---- On Tue, 05 Jun 2018 00:23:22 +0300 Glenda Sims <glenda.sims@deque.com<mailto:glenda.sims@deque.com>> wrote ----

Hi Y'all,

I think there are draft persona quotes for all of the WCAG 2.1 SC already.  They are published here:  https://w3c.github.io/wai-intro-wcag/standards-guidelines/wcag/new-in-21/



Let me pull out the COGA SC persona quotes specifically:
1.3.5 Identify Input Purpose (AA)
§  Persona: Supermarket assistant<https://www.w3.org/WAI/people-use-web/user-stories/#supermarketassistant> with dyslexia and dyscalculia:

           *   Quote for when it is a problem:

              *   "My address is so complicated. There's lots of numbers and long words. It's hard to type it all without making mistakes."

           *   Quote for when it works well:

              *   "I love websites that can automatically fill it all in for me. Then I don't have to work so hard to get the numbers and spelling right."
              *   Note: This works because the fields use autocomplete.

1.3.6 Identify Purpose (AAA)
§  Persona: Gamer with language processing disability:

           *   Quote for when it is a problem:

              *   "I have software that changes the words in the navigation into symbols. It doesn't work at all with some websites."

           *   Quote for when it works well:

              *   "It works pretty well with some websites."


2.2.6 Timeouts (AAA)
§  Persona: School playground aide with cognitive disabilities:

           *   Quote for when it is a problem:

              *   "I was selecting my Employee Benefits and was comparing the different plans. When I went back to select the Health Plan, it had timed out and lost all the information I had already entered."

           *   Quote for when it works well:

              *   "When I started the Employee Benefits app, it told me how many minutes I had to complete the forms."
What do y'all think?
G


glenda sims<mailto:glenda.sims@deque.com>, cpacc<http://www.accessibilityassociation.org/certification>   | team a11y lead | 512.963.3773

        deque systems<http://www.deque.com>  accessibility for good

On Thu, May 31, 2018 at 9:21 AM, lisa.seeman <lisa.seeman@zoho.com<mailto:lisa.seeman@zoho.com>> wrote:


Hi Folks

WCAG  are asking us to make some quotes for persona for the understanding document for wcag 2.1

See https://www.w3.org/WAI/GL/wiki/Persona_Quotes_for_2.1_Understanding_Documents


we have
Identify Input Purpose
Identify Purpose
and Timeouts

Can we propose some quotes?
All the best

Lisa Seeman

LinkedIn<http://il.linkedin.com/in/lisaseeman/>, Twitter<https://twitter.com/SeemanLisa>




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--
John Foliot
Principal Accessibility Strategist
Deque Systems Inc.
john.foliot@deque.com<mailto:john.foliot@deque.com>

Advancing the mission of digital accessibility and inclusion
Atos, Atos Consulting, Worldline and Canopy The Open Cloud Company are trading names used by the Atos group. The following trading entities are registered in England and Wales: Atos IT Services UK Limited (registered number 01245534), Atos Consulting Limited (registered number 04312380), Atos Worldline UK Limited (registered number 08514184) and Canopy The Open Cloud Company Limited (registration number 08011902). The registered office for each is at Second Floor, Mid City Place, 71 High Holborn, London, WC1V 6EA.  The VAT No. for each is: GB232327983.

This e-mail and the documents attached are confidential and intended solely for the addressee, and may contain confidential or privileged information. If you receive this e-mail in error, you are not authorised to copy, disclose, use or retain it. Please notify the sender immediately and delete this email from your systems. As emails may be intercepted, amended or lost, they are not secure. Atos therefore can accept no liability for any errors or their content. Although Atos endeavours to maintain a virus-free network, we do not warrant that this transmission is virus-free and can accept no liability for any damages resulting from any virus transmitted. The risks are deemed to be accepted by everyone who communicates with Atos by email.