Re: Suggested for Biz Case slides

Cecelia, that's similar to the thought that I had — although being more 
literal-minded, I was thinking in terms of a graph. The more I think about it, 
the better I like the image of a tree, though. But let's tie each stage of 
investment to an example that shows that the type and amount of return you will 
get depends on the type of business you're in.

The tree is your information resources. If you plant it right, water it 
properly, and give it time to develop a good root system, it will at least stand 
sturdy and give you shade. This is like a governmental agency, which derives no 
profit from its content, still getting payback from an accessible site in the 
form of greater efficiency. How? Because they use their word-processing software 
properly, it consistently produces a complete and correct table of contents for 
any document in an instant. And because they've separated content from 
presentation in the development of their website, they can easily repurpose it 
for cell phones and other mobile devices.

But maybe you're a nonprofit, and all those meaningful links have helped more 
people find your site. Some of those people need your services, so you're 
reaching them more efficiently, but some of those people are potential donors, 
and you're reaching them, too. Another year's growth. Another year's leaves. How 
much? It depends, but for this documented example, traffic increased this 
percentage.

And what if you're not a nonprofit? What if any part of your site is for 
e-commerce? Then you're still another case — your content drives your income, 
and the branches of your tree are bearing fruit. (Let's make them oranges — 
circles are easy to draw, and orange can stand out well against deep green. Try 
FF8000 against 053106.) Better SEO, more fruit, more income. How much more? 
Well, it depends on how integral the Web can be to your business. But in this 
case...

You see where I'm going? Integrate the "investment in your tree" slides and 
discussion into the "documented results" discussion. We might not need to add 
many slides.

And, to the end, add a slide that shows another year's growth, another crop of 
fruit. And make the point that just as you don't have to replant a peach tree 
every year, you don't have to retrain your employees every year, either. But, 
with your and their continued understanding of and focus on accessibility, the 
benefits will continue to accrue.
What do you guys think? Would this be a good direction for us to take? If so, 
I'll work on a revised series of slides that demonstrate the concept.

Cliff



________________________________
From: Cecilia Farell <cecilia@ceciliafarell.ca>
To: Sharron Rush <srush@knowbility.org>
Cc: EOWG <w3c-wai-eo@w3.org>
Sent: Sat, April 9, 2011 4:39:33 PM
Subject: Re: Suggested for Biz Case slides

 Hi Sharron et. al.:

I really like that. The one thing I would add is some way of       representing 
the change over time, i.e., return increases as       investment decreases.

How about if we repeat the image over 2 or 3 slides, with the 1st       showing 
a lot of "root fertilization" with little tree growth, the       2nd showing 
less fertilization and more branches and trees, and       the 3rd (well you get 
the point)?

If there is a limit on the # of slides, the 3 images could be made       smaller 
and placed all on one slide.

Any thoughts? Thanks,

Cecilia

On 08/04/2011 5:18 PM, Sharron Rush wrote: 

>Here it is as plain ppt (no x) Maybe that will take care of the       corruption 
>.
>
>Thanks Char!
>
>
>
>At 04:12 PM 4/8/2011, Char James-Tanny wrote:
>
>Oh, I like that :-)         Easy to         understand, and right now, I can’t 
>think of anything that’s         missing.         (OTOH, my brain isn’t quite 
>all here today, so I’ll look at it         again this         weekend and 
>compare it to some old presentations I’ve done.)
>> 
>>BTW, I got a “this file is corrupted” message when I tried to         open it.         
>>The Repair function (Microsoft Office 2010) solved the problem,         whatever         
>>it was.
>> 
>>From: w3c-wai-eo-request@w3.org [mailto:w3c-wai-eo-request@w3.org] On Behalf Of 
>>Sharron         Rush
>>Sent: Friday, April 08, 2011 4:52 PM
>>To: EOWG
>>Subject: Suggested for Biz Case slides
>> 
>>
>>I did this in just a few minutes, but the idea is what I am         trying to         
>>convey rather than the graphic design itself.  I am sure someone         can         
>>improve it.
>>
>>In this case, there are no numbers or graphs that people will         expect to         
>>relate to an actual case study.  it is clear that the ideas are         
>>conceptual.
>>
>>Whether they are as persuasive, well that's the question now, I         guess.
>>
>>best,
>>Sharron
>>
>>------------------------------------------------------------------------------------------------------------
>>
>>Sharron Rush |  Executive Director  |  www.Knowbility.org |  512         
>>305-0310
>>Equal access to technology for people with disabilities 

-- 

Cecilia Farell
cecilia@ceciliafarell.ca