Forrester on Personnas

<http://www.forrester.com/go?docid=37110&src=pru&iss=04-Jun-05>Site Design 
Personas: How Many, How Much

IT View and Business View Trends, by Harley Manning
Forrester surveyed vendors who conduct ethnographic research and use it to 
create personas that drive design and development decisions for everything 
from Web sites to in-store kiosks. We found that, on average, these vendors 
conducted 21 interviews per project, created four personas per project, and 
charged $47,000 for the engagement. Project size varied widely, from tiny 
jobs (five interviews, one persona, $10,000) to massive engagements (100 
interviews, eight personas, $500,000). What do these persona suppliers 
expect in 2005? Modest increases in both demand and cost.

Received on Monday, 6 June 2005 02:06:03 UTC