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Re: Accessibility & Search Engines

From: Kathleen Anderson <kathleen.anderson@po.state.ct.us>
Date: Sun, 11 Apr 2004 21:28:00 -0400
Message-ID: <041301c4202d$67fc6d70$6401a8c0@mysony>
To: <Andrew.Arch@visionaustralia.org.au>, <w3c-wai-eo@w3.org>

Here's some more support:

How To Sell Accessibility

The Business Case

There are two very good reasons why your client should start to think about
Web accessibility:

1. An accessible Website will make your client money.
2. An accessible Website will save your client money.

Now, if that doesn't get his attention, I don't know what will. Here are
eight ways in which accessibility will save or make your client money.

2. His Website will be compatible with new browsing technologies.
In the near future, PDAs, mobile phones and in-car browsers will all
regularly be used to access the Internet. Do you think you client knows that
some 58 million PDAs will be sold in 2008 alone?

3. His Website will appear higher in search engine rankings.
By making a Website more accessible to Web users, you also make it more
accessible to search engines. Search engines can't typically understand
images, JavaScript, Flash, audio, or video content. Provide alternative
content to each of these programs, and search engines will have a better
understanding of the purpose of the Website.

~ Kathleen Anderson
State of Connecticut

Andrew.Arch@visionaustralia.org.au wrote:
> Some more support for one of our Business Case points:
> Optimizing Your Chances with Accessibility - Effectively increasing
> search engine ranking with W3C Accessibility guidelines and Section
> 508
> from DigitalWeb Magazine - see
> http://digital-web.com/features/optimizing_accessibility.shtml
> Cheers,  Andrew
> _________________________________
> Dr Andrew Arch
> Manager Online Accessibility Consulting
> National Information & Library Service, Australia
> Ph 613 9864 9222; Fax 613 9864 9210; Mobile 0438 755 565
> http://www.nils.org.au/ | http://www.it-test.com.au/ |
> http://www.ozewai.org/
> Member, Education & Outreach Working Group,
> W3C Web Accessibility Initiative
> http://www.w3.org/WAI/EO/
> NILS - A Joint Venture between the
> Royal Victorian Institute for the Blind, The Royal Blind Society of
> NSW, and Vision Australia Foundation.
Received on Sunday, 11 April 2004 21:28:17 UTC

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