- From: Jim Allan <jimallan@tsbvi.edu>
- Date: Mon, 19 Feb 2001 10:15:43 -0600
- To: WAI EO List <w3c-wai-eo@w3.org>
Something to think about... From http://www.creativegood.com Friday, February 16, 2001 Fucia and Lime Green: Yes, those *are* the most effective colors with customers -- at least in the study below. As disturbing as the finding is, we shouldn't ignore it if it's true. This excerpt is from a recent CHI-WEB post by one Donna Tellam, talking about her experience at a photo site: http://www.acm.org/archives/wa.cgi?A2=ind0102a&L=chi-web&F=&S=&P=18953 ... we changed the functional button labeled "Order Photo Prints" from a standard button (that looked like all the others) to obnoxiously-colored blinking buttons (requested by Marketing). We tested various obnoxious buttons and gathered click-through statistics on them. Much to my chagrin, we discovered that the more obnoxious the button, the higher the click-through. Fucia and lime green with blinking text were by far the winners. YUCK!!! My colleagues in Marketing both came from a wedding site and said that they ran similar click-through studies on small advertisement buttons run on the major portal sites (Excite and Yahoo). They found the same things... fucia and lime green provided the best results. But here's what's even more revolting... if they distorted the logo on the buttons and used poor quality, pixellated images, the click-through rates from the portal sites was even higher. Welcome to the experience economy. Jim Allan, Webmaster & Statewide Technical Support Specialist Texas School for the Blind and Visually Impaired 1100 W. 45th St., Austin, Texas 78756 voice 512.206.9315 fax: 512.206.9264 http://www.tsbvi.edu/ "Be BOLD and mighty forces will come to your aid." Basil King -----Original Message----- From: w3c-wai-eo-request@w3.org [mailto:w3c-wai-eo-request@w3.org]On Behalf Of Carlos A Velasco Sent: Sunday, February 18, 2001 7:02 AM To: wai-site-comments@w3.org Cc: WAI EO List Subject: Linux GNOME: Accessibility Group Hi all, As agreed in our teleconference Friday, here is the pointer to the Gnome Accessibility Group (hosted by Sun): http://www.sun.com/access/gnome/ -- Dr Carlos A Velasco mailto:Carlos.Velasco-Nunez@gmd.de http://access.gmd.de/ GMD - German National Research Center for Information Technology Institute for Applied Information Technology (FIT.HEB) Schloss Birlinghoven, D53757 Sankt Augustin (Germany) Tel: +49-2241-142609 Fax: +49-2241-142065
Received on Monday, 19 February 2001 11:18:39 UTC