Re: press release: The World Wide Web Consortium (W3C) adopts a new logo to signal positive changes

With apologies, the full text include below. 

> On Oct 1, 2025, at 9:45 AM, Amy van der Hiel <amy@w3.org> wrote:
> 
> Dear friends of W3C,
> 
> Today the World Wide Web Consortium is rolling out a new logo. This follows W3C’s formation in 2023 as a non-profit, public-interest organization, and the release of strategic objectives to support W3C’s roadmap.
> 
> We have refreshed our logo to reflect the new type of organization we have become — an organization that wants to re-engage with our community, and reach new audiences. In addition to creating a new logo, we have changed our tagline (‘leading the web to its full potential’) to ‘making the web work — for everyone’.
> 
> The new logo is a new shape to convey our commitment. Based on analysis of our decades-old brand, we chose to keep W3C’s well-known blue. We designed the new logo to express timelessness, reliability, connection, and community, and to project a sense of our global focus.  We moved from using distinct letters and numerals in the logo to creating an abstract symbol to represent W3C. We chose a forward-looking style that transcends a single language family. This approach emphasizes W3C’s worldwide connection.
> 
> The words ‘World Wide Web Consortium’ around the symbol represent our community. This circle depicts unity, constant motion, and moving forward. The symbol is a coil, inspired by the concepts of completion and progress reflected in our work. To some, the coil evokes waves — to others, a hand, or the spiral structure of a DNA helix. It has a curl that resembles a heart. This imagery communicates that W3C is the 'DNA at the heart of the web'.
> 
> Learn more in our press release copied in text below and at online at:
> https://www.w3.org/press-releases/2025/new-logo/
> 
> More information on the new logo is available at our media kit:
> https://www.w3.org/about/press-media/#logo
> 
> If you would like more information or would like to schedule an interview, please contact us at <w3t-pr@w3.org>.
> 
> Yours sincerely,
> 
> Amy van der Hiel
> W3C Media Relations Manager & Brand Coordinator
> 
Title: The World Wide Web Consortium (W3C) adopts a new logo to signal positive changes | 2025 | Press releases | W3C
URI:   https://www.w3.org/press-releases/2025/new-logo/
Date:  Wed, 01 Oct 2025 11:43:10 GMT


#  The World Wide Web Consortium (W3C) adopts a new logo to signal positive changes

Read this page in:    
-  [ 中文（简体） ][1] 
-  [ 日本語 ][2] 

## Published:    1 October 2025    

[https://www.w3.org/][3] – 1 October 2025 – The World Wide Web Consortium is rolling out a new logo. This follows W3C’s formation in 2023 as a non-profit, public-interest organization, and the release of strategic objectives to support W3C’s roadmap.
We have refreshed our logo to reflect the new type of organization we have become — an organization that wants to re-engage with our community, and reach new audiences. In addition to creating a new logo, we have changed our tagline (‘leading the web to its full potential’) to ‘making the web work — for everyone’.


[Discover our new logo and (re)discover what W3C does (01:07][4]).
(A version of this video with [audio description][4ad] is available.)


##  A new shape to convey our commitment

Based on analysis of our decades-old brand, we chose to keep W3C’s well-known blue. We designed the new logo to express timelessness, reliability, connection, and community, and to project a sense of our global focus.

We moved from using distinct letters and numerals in the logo to creating an abstract symbol to represent W3C. We chose a forward-looking style that transcends a single language family. This approach emphasizes W3C’s worldwide connection.

The words ‘World Wide Web Consortium’ around the symbol represent our community. This circle depicts unity, constant motion, and moving forward. The symbol is a coil, inspired by the concepts of completion and progress reflected in our work. To some, the coil evokes waves — to others, a hand, or the spiral structure of a DNA helix. It has a curl that resembles a heart. This imagery communicates that W3C is the 'DNA at the heart of the web’.


##  Foundational values

Although incorporated as a nonprofit since 2023, W3C remains a [mission][5]-driven member organization. Global stakeholder Members, together with the public, develop open web standards — standards that meet people’s needs in terms of accessibility, internationalization, privacy, and security. These are the guiding values that we have upheld since our founding in 1994.

W3C aligned under one [vision][6] when our Members endorsed a statement about the web: ‘The web is for all humanity, designed for the good of all people. It must be safe to use. There is one interoperable, world-wide web’.

Our mission and vision, together with our process, with its emphasis on consensus, openness and fairness, make W3C unique. It is a global, vendor-neutral forum where consensus-based web standards are created in the open. W3C standards are provided for free under a Patent Policy that boosts implementation and wide use. This fosters the web’s growth as a common global infrastructure that connects and empowers humanity.


##  The imperative

In support of W3C’s strategic roadmap, we inventoried pain points and areas where the web is at risk. For example, marginalization, emerging de facto standards that are contrary to W3C principles, uninformed decisions made by policymakers or regulatory bodies, and platform decay or entropy. Through the [2025–2028 strategic objectives initiatives][7], we will face these challenges but will need support as well as broader engagement.

W3C’s work to make the web a single, interoperable platform for all is considerable. It’s vital in today’s changing social, geopolitical, economic and industrial landscape that we unify in order to reinforce the core of the web and to develop new technologies. In this way, working together, we can usher the web and protect it for decades to come.

You can read more about the W3C brand and logo in our [media kit][8].


##  About the World Wide Web Consortium (W3C)

The [mission][5] of the World Wide Web Consortium (W3C) is to make the web work — for everyone. W3C offers a unique platform for creating and maintaining a broad range of technical standards and guidelines that enable a World Wide Web which connects and empowers humanity.

W3C convenes hundreds of [member organizations][9], thousands of dedicated technologists and the broad global community, who together shape the future of web technologies, advancing the benefits that accessibility, internationalization, security, and privacy bring to the web and everyone who uses it.

W3C standards enable people and businesses on the web to address society’s social, cultural and economic needs by ensuring an open, accessible, and interoperable web. Some examples are WCAG, SVG, WebRTC, and HTML and CSS, two of the foundational technologies upon which websites are built.

W3C’s work is created in the open and provided for free under the groundbreaking W3C Patent Policy that ensures web standards can be implemented and used widely without complex licensing or costly royalties, which in turn helps to foster open development, and supports the web's growth as a common global infrastructure for all.

W3C is a public-interest, non-profit organization incorporated in the United States of America, led by a Board of Directors and employing a global staff. W3C is funded through Member dues as well as donations, sponsorships, and grants. [Supporting us][10] makes a huge difference to our operations and helps W3C to achieve its vision. For more information, see [https://www.w3.org/][3].

_End Press Release_


##  Media Contact 

Amy van der Hiel, 
W3C Media Relations Manager and Brand Coordinator, 
<w3t-pr@w3.org>
+1.617.453.8943 (US, Eastern Time)


[1]: https://www.w3.org/zh-hans/press-releases/2025/new-logo/
[2]: https://www.w3.org/ja/press-releases/2025/new-logo/
[3]: https://www.w3.org/
[4]: https://www.youtube.com/watch?v=fnaXvtnP6s0
[4ad]: https://www.youtube.com/watch?v=6bXp8Eet0HM
[5]: https://www.w3.org/mission/
[6]: https://www.w3.org/TR/w3c-vision/
[7]: https://www.w3.org/blog/2025/public-release-of-w3cs-2025-2028-strategic-objectives-initiatives/
[8]: https://www.w3.org/about/press-media/
[9]: https://www.w3.org/membership/list/
[10]: https://www.w3.org/support-us/

Received on Wednesday, 1 October 2025 14:01:38 UTC