CfP: Common Value Management Workshop at ESWC 2012

[Apologies for cross-posting]

Call for papers for CVM2012

1st international workshop on Common Value Management


Workshop at ESWC 2012, Heraklion, Greece
(ESWC 2012: http://2012.eswc-conferences.org/)
(Workshop: https://sti2.eu/cvm2012_sti-innsbruck_at/)

The term Common Value Management (CVM) serves as an umbrella for three
major aspects of today's organization on-line communication:
* Yield Management

also known as Revenue Management is "an economic discipline appropriate
to many service industries in which market segment pricing is combined
with statistical analysis to expand the market for the service and
increase the revenue per unit of available capacity." Yield management
is mostly about maximizing the short term gain of an enterprise. One has
to monitor price offers of competitors and has to reflect various
constraints over offering products and prices in various booking channels.
* Brand Management

is the "application of marketing techniques to a specific product,
product line, or brand." Here, the long term value of a company is the
focus of interest. A brand has been carefully monitored, has an active
dissemination strategy and can furthermore be used to maintain and
increase the value of the brand. Finally crisis management, i.e., rapid
cycles of monitoring and disseminating, has to be performed to protect
against significant value loss of a brand.
* Reputation Management

also known as directory management, "is the process of tracking an
entity's actions and other entities' opinions about those actions;
reporting on those actions and opinions; and reacting to that report
creating a feedback loop." It can be the general reputation of an
enterprise, as well as a public body, political parties etc. Here it is
not directly about an economic value, however, about maximizing the
impact of a campaign in relation to a certain budget.

CVM addresses these challenges especially in regard to the increasing
number of on-line communication channels such as:

  * Broadcasting, e.g.: web sites, news, email, RSS feeds, Twitter,
    chats, blogs
  * Sharing of information items such as: booksmarks, images, slides,
    and videos
  * Collaboration through wikis
  * Group communication and interaction through sites such as Facebook,
    Google+, LinkedIn, XING, and a multitude of specific recommendation
    and feedback places for certain vertical domains.
  * Semantic-based Dissemination through formats such as microdata, RDF,
    RDFa, and SPARQL; and vocabularies such as Dublin Core, foaf, and
    GoodRelations, schema.org, etc.


We want to emphasize the aspect of bidirectionality in these
interactions. This means multichannel dissemination, market and feedback
analysis of various communication events, and communication in general
as integrated loops of both activities.

The first International CVM workshop focuses on the scientific and
technical aspects of semantics in relation to this topic. In this
context, it aims to get an insight in the current state of the art in
this field and also to mark current academic and industrial trends in
this field. Semantics can hereby be used to describe and establish
content, channels, and their alignments.

== Topics ==

The following topics indicate the general focus of the workshop,
however, related contributions are welcome also.

* Reputation management
* Competitive Intelligence, i.e., Competitor Observation
* Market analysis
* Influencer Detection
* Trend Analysis
* Market Analysis
* Crisis Management
* Social Linked Open Data
* Social Media
* Sentiment Analysis
* Issue Management
* Campaign Monitoring
* Product and Innovation Management
* Customer Relationship Management
* Risk Management
* Event Detection
* Yield Management
* Brand Management
* Social Semantic Web Vocabulary
* Semantically Enhanced Dissemination
* Semantic Social Network Analysis


== Submissions ==

Papers should not exceed fifteen (15) pages in length and must be
formatted according to the information for LNCS authors (see
http://www.springer.com/computer/lncs/lncs+authors).

Papers must be submitted via Easychair
https://www.easychair.org/account/signin.cgi?conf=cvm2012(more
information can soon be found on the workshop Web site).

Please note: At least one author of each accepted paper has to register
for the main conference. Workshop attendance is only granted for
registered participants.

== Important dates ==

All papers will undergo a pre-reviewing procedure according to which on
February 1 we will notify all authors aboutÂ

* March 4, 2012 - Submission deadline
* April 1, 2012 - Notifications
* April 15, 2012 - Camera ready version


== Organization committee ==

* Dieter Fensel, STI Innsbruck, Innsbruck, Austria
* Holger Kett, Fraunhofer IAO, Stuttgart, Germany
* Marko Grobelnik, Jozef Stefan Institute, Ljubljana, Slovenia


== Program committee (tentative) ==

* Martin Hepp, Universität der Bundeswehr München, Germany
* Harriet Kasper, Frauenhofer IAO, Germany
* Lyndon Nixon, STI International, Austria
* Alina Dia Miron, RECOGNOS, Romania
* Matthew Rowe, Open University, United Kingdom
* Delia Rusu, Jozef Stefan Institute, Slovenia
* Marta Sabou, MODUL University Vienna, Austria
* Andreas Thalhammer, University of Innsbruck, Austria
* Ioan Toma, University of Innsbruck, Austria
* Maciej Dabrowski, DERI, NUI Galway, Ireland


== Contact ==

For further questions please contact Dieter Fensel at dieter.fensel AT
sti2.at