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Re: slides for July 22 conference call

From: Alex Korth <alex@ttbc.de>
Date: Wed, 22 Jul 2009 16:24:25 +0200
Message-ID: <4A672119.4020701@ttbc.de>
To: Christine Perey <cperey@perey.com>
Cc: public-xg-socialweb@w3.org
Hi Christine,

time ran out, so here's a thought about metrics on the Social Web that I wanted 
to share:
Nowadays, sites expose their PIs and unique visitors via counter pixels to show 
their value for, e.g. advertisers (for TAI/CPM, CPC). When we transport this to 
the Social Web, then a user can be measured on how important/active and thus, 
expensive it is to display what ad to her. This of course involves the user 
agreement. Think of this: if you want to show me (as a user) a car ad in my 
browser or mobile, it costs you 10 Euros which the service provider, my identity 
provider and I share. The metrics could not only be quantitative, e.g. activity, 
shared content per day etc, but also qualitative, e.g. what are my interests 
(check APML here [1]), purchase behaviour. This is not limited to a particular 
service or SNS, but can be something, the Identity Provider takes care of (as a 
business model).
What do you think?


[1] http://www.apml.org/

Christine Perey wrote:
> hello,
> In his SWXG Meeting Agenda I hope that Harry will reflect what I 
> understood to be requested/agreed on July 15.
> After the standard agenda items, we will have:
> Short presentation and discussion on the topic of social network metrics 
> and the role of W3C in this area (if there is one).
> suggested reading was sent out on Monday. a few prepared remarks 
> http://www.w3.org/2005/Incubator/socialweb/wiki/images/f/f2/Social_networking_metrics_July_2009.pdf
> Sam Critchley will describe the GyPSii service and discuss where 
> he believes there is a role for the W3C. 
> http://www.w3.org/2005/Incubator/socialweb/wiki/images/e/eb/20090721-GyPSii-overview.pdf 
> Thanks,
> Christine 
> Spime Wrangler
> cperey@perey.com <mailto:cperey@perey.com>
> mobile (Swiss): +41 79 436 68 69
> from US: +1 (617) 848 8159
> from anywhere (Skype): Christine_perey

Alexander Korth
Received on Wednesday, 22 July 2009 14:25:01 UTC

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