Re: [outreach] Executive summary / Group goals

> On Mar 11, 2015, at 2:03 PM, David Ezell <David_E3@VERIFONE.com> wrote:
> 
> Hi Ian:
> 
> Just a few points on the Executive Summary[1].
> 
> In email Sun, 1 Mar 2015 01:09:02 +0000[2], I wrote:
> 
>> I think "level playing field (aka fair competition) for merchants, payment providers, customers, software vendors,
>> and payment networks" is only represented in the Executive Summary if you squint really hard.  I believe we should
>> call it out more clearly.
> 
> *High Priority*
> I've not found where this point is called out in the new edition. Because the point comes from the minutes of our Utrecht meeting, if it is really a non-goal I think we should decide that.  I might have missed it someplace - apologies in advance if I have.

The document says:

 “Innovation. Standards generally lower barriers to entry and foster innovation.”

I have some concerns that “leveling the playing field” may not be as accessible to an international audience (as a figure of speech)
as “lower barriers to entry.” I welcome comments from others on this point.

> 
>> I would also recommend adding "portability of application," i.e. "5 screens" - destop, tablet, mobile, tv, auto.  The ability to
>> move >between< these devices is a (to me) a key compelling reason for the kinds of things we're proposing (e.g. user enters
>> data on mobile, uses in auto).  I realize we need use cases to spell it out, but this kind of application portability is a core benefit of
>> the Open Web Platform.  "Interoperable" is mentioned in the first sentence under "Goals" but I think we need a little more.
> 
> This is just my attempt to get us to be a bit more specific about interoperability in the way W3C views that.  It might not be clear to everyone, especially those outside or new to W3C what we mean by >device< interoperability.
> 
> The implied definition of "interoperability" in the "Goals" section doesn't align with this idea, and neither does the implied definition of "portability" listed as a bullet.
> 

The first bullet on user experience says:

 "harmonization of experience across a wide range of devices, such as computers, portable devices, televisions, and automobiles.”

Does that suffice, or would you prefer:

“the ability to make payments from a wide range of devices, such as computers, portable devices, televisions, and automobiles."

>> while "cart abandonment" is a problem, my hunch is that on mobile devices people use web sites to check prices; they buy things
>> at home.
> 
> All I'm trying to say is that I don't think we know exactly what causes cart abandonment, and I would hate for that to become a metric for the effectiveness of what we're doing.

Here is one resource on the causes for cart abandonment:
 http://seewhy.com/97-shopping-cart-abandonment-rate-mobile-devices-concern-you/

They mention:

 * Price
 * Timing
 * Device purpose
 * Device usability

And for the last point, they say:

 "The main reason tablets are used for purchases over smart phones is simple: the screens are larger. Larger fingers don’t mesh well with small touch screen keyboards, as we all know only too well from our own experiences entering passwords.”

So if we can make it easier to pay without entering data on a mobile phone, we have a chance of having an impact on abandonment (if one believes this report). Therefore, I think it is appropriate to state that our expectation is an improvement here; that does not make it a success criterion.

Ian


> Best regards,
> David
> 
> [1] https://www.w3.org/Payments/IG/wiki/ExecSummary
> [2] https://lists.w3.org/Archives/Public/public-webpayments-ig/2015Mar/0000.html
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--
Ian Jacobs <ij@w3.org>      http://www.w3.org/People/Jacobs
Tel:                       +1 718 260 9447

Received on Wednesday, 11 March 2015 19:31:20 UTC