[wiki] "Low-key launch" section rewritten, now called "Marketing and Communications" from Coralie Mercier on 2014-05-07 (public-webizen@w3.org from May 2014)

From: Coralie Mercier <coralie@w3.org>
Date: Thu, 08 May 2014 01:00:32 +0200
To: public-webizen@w3.org
Message-ID: <op.xfih66p3svvqwp@sith.local>

Hi Webizen Task Force,

Ian (Jacobs, Head of W3C Comm team) and I have chatted today and there is  
now an almost completely rewritten Comm plan section, weaving around the  
following structure:

Launch keys:

     Visual identity
     Content
     Discovery

Deliverables:

     Visual identity
     Micro-site
     Get first (25?) Webizens before launch
     Notification plan (Twitter, FB, ALA tweet, member announcement, other  
venues)
     Discovery plan (W3C Website, Twitter, FB, other places on the Web,  
etc.)
     Story (why Webizens, what they get ...)


You may find the complete new section here (excluding section "Concept &  
pitch" which hasn't changed since 14 March):
   https://www.w3.org/wiki/Webizen#Marketing_and_Communications

Coralie

-- 
  Coralie Mercier  -  W3C Communications Team  -  http://www.w3.org
mailto:coralie@w3.org +336 4322 0001 http://www.w3.org/People/CMercier/

Received on Wednesday, 7 May 2014 23:00:41 UTC