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Fw: Digital Marketing Workshop - please share the CfP/join us in Sept. in Tampa, Florida

From: Marcos Caceres <marcos@marcosc.com>
Date: Tue, 11 Aug 2015 13:48:32 -0400
To: W3C Webmob Public <public-web-mobile@w3.org>
Message-ID: <etPan.55ca35e8.c476ca9.543e@Zero-privacy.local>
Hi All,
The W3C is organizing a workshop on digital marketing. Wendy Seltzer requested we share the following with the group. 


On August 4, 2015 at 9:53:43 PM, Wendy Seltzer (wseltzer@w3.org) wrote:
>  
> W3C is pleased to call for participation in a workshop:
> Web and Digital Marketing Convergence
> September 17-18, 2015, in Tampa, Florida.
> http://www.w3.org/2015/digital-marketing-workshop/
>  
> Digital Marketing and the ecosystem surrounding it are growing at an
> unprecedented pace as consumers and companies take advantage of new
> devices, features, and content on the Web. As the Open Web Platform and
> technologies such as HTML5 continue to expand and offer new
> functionalities, brands, interactive marketers, content publishers and
> third party providers are calling W3C's attention to gaps and
> challenges, which include a lack of standards on the definition and
> secure execution of, for example, marketing campaigns, advertising
> performance, data collection, and marketing signals.
>  
> We invite participation from diverse players in the marketing and
> technology industries: Marketers and advertisers, agencies, operations;
> System and technology providers and consumers; Publishers; Ad eco-system
> players; Market researchers; Retailers; Brand Managers; Entertainment
> Companies; Privacy/Security Researchers, and more.
>  
> Expected topics of discussion include:
> * Campaigns
> * Experience, Content, and Assets
> * Metrics and Data Collection
> * Channel and Delivery
> * Audiences
> * Context
> * Performance
> * Security and Privacy
>  
> Thanks to Nielsen for hosting the workshop and to Adobe for sponsorship.
>  
>  
>  
> --
> Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
> Policy Counsel and Domain Lead, World Wide Web Consortium (W3C)
> http://wendy.seltzer.org/ +1.617.863.0613 (mobile)
>  
>  
Received on Tuesday, 11 August 2015 17:51:05 UTC

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