- From: Marcos Caceres <marcos@marcosc.com>
- Date: Tue, 11 Aug 2015 13:48:32 -0400
- To: W3C Webmob Public <public-web-mobile@w3.org>
Hi All, The W3C is organizing a workshop on digital marketing. Wendy Seltzer requested we share the following with the group. On August 4, 2015 at 9:53:43 PM, Wendy Seltzer (wseltzer@w3.org) wrote: > > W3C is pleased to call for participation in a workshop: > Web and Digital Marketing Convergence > September 17-18, 2015, in Tampa, Florida. > http://www.w3.org/2015/digital-marketing-workshop/ > > Digital Marketing and the ecosystem surrounding it are growing at an > unprecedented pace as consumers and companies take advantage of new > devices, features, and content on the Web. As the Open Web Platform and > technologies such as HTML5 continue to expand and offer new > functionalities, brands, interactive marketers, content publishers and > third party providers are calling W3C's attention to gaps and > challenges, which include a lack of standards on the definition and > secure execution of, for example, marketing campaigns, advertising > performance, data collection, and marketing signals. > > We invite participation from diverse players in the marketing and > technology industries: Marketers and advertisers, agencies, operations; > System and technology providers and consumers; Publishers; Ad eco-system > players; Market researchers; Retailers; Brand Managers; Entertainment > Companies; Privacy/Security Researchers, and more. > > Expected topics of discussion include: > * Campaigns > * Experience, Content, and Assets > * Metrics and Data Collection > * Channel and Delivery > * Audiences > * Context > * Performance > * Security and Privacy > > Thanks to Nielsen for hosting the workshop and to Adobe for sponsorship. > > > > -- > Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office) > Policy Counsel and Domain Lead, World Wide Web Consortium (W3C) > http://wendy.seltzer.org/ +1.617.863.0613 (mobile) > >
Received on Tuesday, 11 August 2015 17:51:05 UTC