Re: [web-adv] Minutes 2 November, next calls 16 and 30 November

Thank you everyone for the productive discussion on PUFFIN.

I mentioned Prof. Johnson's research -- here's a link to his "Economics of
Ad Identity" literature review:
https://docs.google.com/presentation/d/1juu6UBguR7ru1Rhfyor9knFBFsyLNP6FmIiXcJKyJZM/edit#slide=id.g604c6519b1_0_1

Meanwhile other sources claim that cross-site tracking can reduce revenue
for some publishers. Recent blog post:
https://digitalcontentnext.org/blog/2021/11/16/surveillance-advertising-isnt-just-problematic-it-eats-publisher-profits/

The original points of PUFFIN were that both sets of literature on
cross-site tracking have something to them, and that the interests of users
in receiving ad-supported content are aligned in some ways with the
interests of the sites that publish that content.

Michael Kleber asked about the impact on user privacy. It is likely to be a
privacy and/or security failure for a pre-existing interest group ad to
display on a low-trust or low-engagement site. The prospect of getting a
valuable interest-group ad creates an incentive for the operators of these
sites to get traffic by problematic means such as email and forum spamming
or subverting browser extensions and other software. When a good ad shows
up on a bad site, it's a risk at more levels than just the good site that
would have otherwise gotten the ad and the user who would have been able to
get a bit more ad-supported content.

The problem of users bouncing from an untrusted site but only after an
unwanted transfer of information to that site could also affect Trust
Tokens: https://github.com/WICG/trust-token-api/issues/82

Happy to discuss further in whatever forum is appropriate.

On Mon, Nov 15, 2021 at 1:48 PM Wendy Seltzer <wseltzer@w3.org> wrote:

> Thanks Don, that sounds great.
>
> So for tomorrow's agenda, I have:
>
> agenda+ Introductions and Agenda Curation
>
> agenda+ Gnatcatcher, Willful IP Blindness Principles
>
> https://github.com/bslassey/ip-blindness/blob/master/proposed_willful_ip_blindness_principles.md
>
> agenda+ PUFFIN
> https://lists.w3.org/Archives/Public/public-web-adv/2021Oct/0007.html
>
> agenda+ Documentation sprint: improving use cases and documentation of
> proposal status
>
> agenda+ AOB
>
> Looking forward to the conversations,
> --Wendy
>
> On 11/15/21 1:39 PM, Don Marti wrote:
> > If there is time tomorrow I will also be on the call and could take
> > questions and suggestions on PUFFIN.
> >
> > https://lists.w3.org/Archives/Public/public-web-adv/2021Oct/0007.html
> > <https://lists.w3.org/Archives/Public/public-web-adv/2021Oct/0007.html>
> >
> > Some issues have already been filed on the repository:
> > https://github.com/dmarti/PUFFIN <https://github.com/dmarti/PUFFIN> --
> > happy to cover those topics or others.
> >
> >
> >
> > On Mon, Nov 8, 2021 at 11:39 AM Wendy Seltzer <wseltzer@w3.org
> > <mailto:wseltzer@w3.org>> wrote:
> >
> >     Hi Web Adv BG,
> >
> >     Minutes from our 2 November meeting are available:
> >     https://www.w3.org/2021/11/02-web-adv-minutes.html
> >     <https://www.w3.org/2021/11/02-web-adv-minutes.html>
> >
> >     We discussed reporting on experiments, the multiple meanings of
> >     "reconciliation", movement toward standards track, and meeting
> >     frequency. With many other groups and meetings now operating in
> related
> >     areas, and relatively fewer calls for agenda time here, the BG will
> meet
> >     *every other week*, Tuesdays, 11am Eastern (1600 UTC).
> >
> >     Upcoming meetings:
> >     16 November agenda+ Documentation sprint: improving use cases and
> >     documentation of proposal status
> >
> >     30 November, agenda+ contextual advertising, with reference to IAB
> Tech
> >     Lab's Content Taxonomy 3.0:
> >
> https://iabtechlab.com/press-releases/tech-lab-releases-content-taxonomy-3-0/
> >     <
> https://iabtechlab.com/press-releases/tech-lab-releases-content-taxonomy-3-0/
> >
> >     https://www.iab.com/guidelines/content-taxonomy/
> >     <https://www.iab.com/guidelines/content-taxonomy/>
> >
> >
> >
> >
> >     Call-in info at:
> >
> https://lists.w3.org/Archives/Member/internal-web-adv/2020Apr/0000.html
> >     <
> https://lists.w3.org/Archives/Member/internal-web-adv/2020Apr/0000.html>
> >     (let me know if you need me to send it to you directly).
> >
> >     irc for real-time queueing and minutes is http://irc.w3.org
> >     <http://irc.w3.org> #web-adv
> >     Github repo: https://github.com/w3c/web-advertising
> >     <https://github.com/w3c/web-advertising>
> >
> >     Reminder of the ongoing invitation to share additional agenda
> requests
> >     with an agenda+ message to the list, ideally with a link to an issue
> or
> >     other background.
> >
> >     Thanks,
> >     --Wendy
> >
> >     --
> >     Wendy Seltzer -- wseltzer@w3.org <mailto:wseltzer@w3.org>
> >     +1.617.715.4883 (office)
> >     Strategy Lead and Counsel, World Wide Web Consortium (W3C)
> >     https://wendy.seltzer.org/ <https://wendy.seltzer.org/>
> >     +1.617.863.0613 (mobile)
> >
> >
> >
>
>
> --
> Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
> Strategy Lead and Counsel, World Wide Web Consortium (W3C)
> https://wendy.seltzer.org/        +1.617.863.0613 (mobile)
>
>
>