Re: Microsoft's PARAKEET proposal

Thanks, I'm adding to the agenda and we'll look forward to discussing
this new bird.

--Wendy

On 2/19/21 3:07 PM, Kelda Anderson wrote:
> Hey All,
> 
> I'm excited to announce that Microsoft has published a draft proposal
> called PARAKEET, available at
> microsoft/privacy-preserving-ads/Parakeet.md (github.com)
> <https://github.com/microsoft/privacy-preserving-ads/blob/main/Parakeet.md>
> which intends to improve end-user privacy while retaining the ability
> for sites to sustain their businesses through ad funding.
> 
> The proposal covers a new set of APIs that remove the need for
> cross-site identity tracking, enables new privacy-enabling methods to
> support monetization, and maintains ad auction functionality and bidding
> within existing ad tech ecosystems.
> 
> We look forward to presenting the proposal during the upcoming March 2nd
> W3C Web Advertising Business Group call. We also encourage interested
> parties to open issues against the GitHub repository for any areas that
> need clarification or more discussion.
> 
>  
> 
> Best,
> 
> Kelda
> 
> Program Manager | Edge Product Development
> 
>  
> 
> logo
> 
>  
> 


-- 
Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
Strategy Lead and Counsel, World Wide Web Consortium (W3C)
https://wendy.seltzer.org/        +1.617.863.0613 (mobile)

Received on Friday, 19 February 2021 20:31:36 UTC