Re: [web-adv] next meeting agenda 20 April

Hi all,

I agree with Aram. In addition, it would be helpful to hear how would the
privacy sandbox proposals interact with the Publisher's adserver in general
(whether it's DFP or any other).

Cheers,

Rotem

Rotem Dar / Director of Media Operations



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On Fri, Apr 16, 2021 at 10:37 PM Zucker-Scharff, Aram <
Aram.Zucker-Scharff@washpost.com> wrote:

> Hi all,
>
> I know we are unlikely to get to it in the upcoming meeting, but it has
> been brought to my attention that we have not fully described the use cases
> around direct sales, alternative bid structures, and how header bidding in
> general meshes with direct sales, Private Marketplaces and Programmatic
> Direct. I think as a result, we've tended to see these use cases minimally
> addressed by current proposals. This likely constitutes building out a
> number of use cases and I'd like to discuss which are worth focusing on and
> who might be interested in contributing. I'd love to see folks who enable
> these techniques speak up and the publishers who leverage them. It may also
> be an opportunity to look at adding detail and a sense of priority for
> specific bid mechanics that have come up elsewhere, including first vs 2nd
> price auctions, bid shading, and price floors. Perhaps we can mark this for
> the meeting following next week's meeting, and anticipate it on that agenda
> - https://github.com/w3c/web-advertising/issues/111
>
> -- Aram Zucker-Scharff
> The Washington Post
>
>
> On 4/16/21, 3:56 PM, "Wendy Seltzer" <wseltzer@w3.org> wrote:
>
>     CAUTION: EXTERNAL SENDER
>
>     Hi Web-Adv,
>
>     Thanks to James Rosewell for offering to present on SWAN.community this
>     coming week. He also recommends upcoming webinars,
>
> https://urldefense.proofpoint.com/v2/url?u=https-3A__swan.community_webinars_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=i9sVKPbkyoxHkvaSCQywODCojWnBEK6i62uZ-m_Rrpw&e=
> and the github repository,
>     https://github.com/SWAN-community/swan for further background.
>
>
>     Next Meeting: Tuesday, 20 April, 11am Eastern (1500 UTC).
>     Draft agenda:
>     agenda+ Agenda-curation, introductions
>     agenda+ SWAN.comunity,
> https://urldefense.proofpoint.com/v2/url?u=https-3A__swan.community_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=mGAIbt1zy9K9hD4J05cdigq-fNcgml0mAhqMExujMK4&e=
>     agenda+ Dashboard highlights?
>
> https://urldefense.proofpoint.com/v2/url?u=https-3A__w3c.github.io_web-2Dadvertising_dashboard_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=bZM2RLN_t9Bcsn_2SOdLsLEb14_cJNa02tq2ykGHHbw&e=
>     agenda+ AOB
>
>     On-deck:
>     * MaCAW,
> https://github.com/WICG/privacy-preserving-ads/blob/main/MACAW.md
>     * PRAM Business Use Cases,
>
> https://urldefense.proofpoint.com/v2/url?u=https-3A__www.responsibleaddressablemedia.com_businessusecases&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=jp__Ziggbh9Ln0jyXSa1Ztyo2IgtiPpb2Y4nHdJyoEo&e=
>
>
>     Call-in info at:
>
> https://urldefense.proofpoint.com/v2/url?u=https-3A__lists.w3.org_Archives_Member_internal-2Dweb-2Dadv_2020Apr_0000.html&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=WSI9lSru4CFTgS7iVeSP-HwMT3D5Z-gaGW_pCsklJ-Y&e=
>     (let me know if you need me to send it to you directly).
>
>     irc for real-time queueing and minutes is
> https://urldefense.proofpoint.com/v2/url?u=http-3A__irc.w3.org&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=-sWVFvDWL5Uv6RVgnVDhpG-Ga77fdbksqhFYH0NOku8&e=
> #web-adv
>     Github repo: https://github.com/w3c/web-advertising
>
>     Reminder of the ongoing invitation to share additional agenda requests
>     with an agenda+ message to the list, ideally with a link to an issue or
>     other background.
>
>     Thanks,
>     --Wendy
>
>     --
>     Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
>     Strategy Lead and Counsel, World Wide Web Consortium (W3C)
>
> https://urldefense.proofpoint.com/v2/url?u=https-3A__wendy.seltzer.org_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=8yNghVTo1wGTGa-ZUlYERhyOSt1r50dIQ-nWJV4tlvE&e=
>        +1.617.863.0613 (mobile)
>
>
>
>
>