Re: [web-adv] next meeting agenda 20 April

Hi all, 

I know we are unlikely to get to it in the upcoming meeting, but it has been brought to my attention that we have not fully described the use cases around direct sales, alternative bid structures, and how header bidding in general meshes with direct sales, Private Marketplaces and Programmatic Direct. I think as a result, we've tended to see these use cases minimally addressed by current proposals. This likely constitutes building out a number of use cases and I'd like to discuss which are worth focusing on and who might be interested in contributing. I'd love to see folks who enable these techniques speak up and the publishers who leverage them. It may also be an opportunity to look at adding detail and a sense of priority for specific bid mechanics that have come up elsewhere, including first vs 2nd price auctions, bid shading, and price floors. Perhaps we can mark this for the meeting following next week's meeting, and anticipate it on that agenda - https://github.com/w3c/web-advertising/issues/111 

-- Aram Zucker-Scharff
The Washington Post
 

On 4/16/21, 3:56 PM, "Wendy Seltzer" <wseltzer@w3.org> wrote:

    CAUTION: EXTERNAL SENDER

    Hi Web-Adv,

    Thanks to James Rosewell for offering to present on SWAN.community this
    coming week. He also recommends upcoming webinars,
    https://urldefense.proofpoint.com/v2/url?u=https-3A__swan.community_webinars_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=i9sVKPbkyoxHkvaSCQywODCojWnBEK6i62uZ-m_Rrpw&e=  and the github repository,
    https://github.com/SWAN-community/swan for further background.


    Next Meeting: Tuesday, 20 April, 11am Eastern (1500 UTC).
    Draft agenda:
    agenda+ Agenda-curation, introductions
    agenda+ SWAN.comunity, https://urldefense.proofpoint.com/v2/url?u=https-3A__swan.community_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=mGAIbt1zy9K9hD4J05cdigq-fNcgml0mAhqMExujMK4&e=

    agenda+ Dashboard highlights?
       https://urldefense.proofpoint.com/v2/url?u=https-3A__w3c.github.io_web-2Dadvertising_dashboard_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=bZM2RLN_t9Bcsn_2SOdLsLEb14_cJNa02tq2ykGHHbw&e=

    agenda+ AOB

    On-deck:
    * MaCAW, https://github.com/WICG/privacy-preserving-ads/blob/main/MACAW.md

    * PRAM Business Use Cases,
    https://urldefense.proofpoint.com/v2/url?u=https-3A__www.responsibleaddressablemedia.com_businessusecases&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=jp__Ziggbh9Ln0jyXSa1Ztyo2IgtiPpb2Y4nHdJyoEo&e=



    Call-in info at:
    https://urldefense.proofpoint.com/v2/url?u=https-3A__lists.w3.org_Archives_Member_internal-2Dweb-2Dadv_2020Apr_0000.html&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=WSI9lSru4CFTgS7iVeSP-HwMT3D5Z-gaGW_pCsklJ-Y&e=

    (let me know if you need me to send it to you directly).

    irc for real-time queueing and minutes is https://urldefense.proofpoint.com/v2/url?u=http-3A__irc.w3.org&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=-sWVFvDWL5Uv6RVgnVDhpG-Ga77fdbksqhFYH0NOku8&e=  #web-adv
    Github repo: https://github.com/w3c/web-advertising


    Reminder of the ongoing invitation to share additional agenda requests
    with an agenda+ message to the list, ideally with a link to an issue or
    other background.

    Thanks,
    --Wendy

    --
    Wendy Seltzer -- wseltzer@w3.org +1.617.715.4883 (office)
    Strategy Lead and Counsel, World Wide Web Consortium (W3C)
    https://urldefense.proofpoint.com/v2/url?u=https-3A__wendy.seltzer.org_&d=DwICaQ&c=RAhzPLrCAq19eJdrcQiUVEwFYoMRqGDAXQ_puw5tYjg&r=4ydXbc7IBUz-Cc0XwXf-b8xnEAdZxMjj-0KISFR0cBw&m=akNb5hEAT9x6jdb3tLcW3vah5UuQNrdpM5JHzS3zLJ4&s=8yNghVTo1wGTGa-ZUlYERhyOSt1r50dIQ-nWJV4tlvE&e=         +1.617.863.0613 (mobile)

Received on Friday, 16 April 2021 20:36:16 UTC