Re: [Agenda+] Product-level Turtledove

This sounds good to NextRoll as well.

At the same time we'd also like to discuss issue #37
https://github.com/WICG/turtledove/issues/37 which talks about the various
entities and the flow of requests from the browser.

On Wed, Jul 8, 2020 at 8:45 AM Łukasz Włodarczyk <
lukasz.wlodarczyk@rtbhouse.com> wrote:

> Following steps of other WABG members openly sharing ideas and data for
> constructive discussion, we wanted to introduce, in our opinion, an
> important extension to Turtledove and Sparrow proposal.
>
>
> eCommerce advertisers are impactful for the whole web ecosystem.
>
> A significant part of their advertising investment is dedicated to
> retargeting which makes this use case important from the perspective of
> content creators on the web.
>
>
> In eCommerce retargeting, the majority of creatives consist of a
> collection of products which brings the necessity to take this under
> consideration while creating a proposal fulfilling the needs of eCommerce
> advertisers.
>
>
> Please find a link to a repository storing Product-level Turtledove.
> <https://github.com/jonasz/product_level_turtledove>
>
>
> Importantly, assuming a product-level perspective, *we were able to
> estimate the high-level impact of adopting Turtledove on CTR.*
>
>
> We are looking forward to hearing your feedback on Tuesday 14th call (
> *@Wendy* - Could you please add this point to agenda?) and please feel
> free to share your thoughts by issues directly on the repository.
>
>
> The idea was born during a conversation on two issues (31
> <https://github.com/WICG/turtledove/issues/31> & 36
> <https://github.com/WICG/turtledove/issues/36>) submitted to TD proposal
> and on Sparrow <https://github.com/WICG/sparrow/issues/10>.
>
>
> We would like to thank participants on those threads for productive and
> constructive discussions!
>
>
> Pozdrawiam, | Best wishes,
>
> Lukasz Wlodarczyk
> Director, Global Inventory Partnerships
> M: +48 501 86 87 33
> E: lukasz.wlodarczyk@rtbhouse.com
>
> RTB House SA
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>
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-- 
Valentino Volonghi
CTO, Founding Team
dialtone@nextroll.com