- From: Liam R. E. Quin <liam@w3.org>
- Date: Thu, 17 May 2018 14:51:36 -0400
- To: "public-web-adv@w3.org" <public-web-adv@w3.org>
Some very brief notes: https://www.w3.org/2018/05/17-web-adv-minutes.html [[ Liam will put the glossay on a wiki if we have one & github otherwise <Brendan> https://wiki.iab.com/index.php/Category:Glossary <Brendan> Candidate terms, some are out of date linkd data <Brendan> http://www.ad-id.org/ Brendan: ad-is - pay-to-play org to get assigned an ID for metadata which might include UPC, maybe more TV & radio 'cos it's mandated to track talent exposure Liam: [wanted Phil Archer on the call before discussing this in depth] <Brendan> http://www.ad-id.org/technical-documents liam: if there's metadata like ad-ids and colours or accessibility, from creatives & advertisers, and publishers and clients can request ads, might want same metadata format all round Katey: typically if a user needs a text ads 'cos using a screen reader it'll show up as a separate ad [or ad slot] not sure how that would affect analytics Brendan: i'd go to browser disclosure primarily for accessibility, for requesting accessible ads. Want the info available as early as possible, so prior to ad decisioning as the value proposition is different e.g. delivering a video to someone who can't see :) Also, broadcasting that type of a11y preference might be [privacy issue] jnovak: yes, there are a11y users who don't want that info be disclosed but having it part of the user agent may make sense ]] We also talked a little about a possible workshop in Toronto in September, and about TPAC. TPAC looks unlikely, but Toronto more promising. Liam -- Liam Quin, W3C, http://www.w3.org/People/Quin/ Staff contact for Verifiable Claims WG, SVG WG, XQuery WG Improving Web Advertising: https://www.w3.org/community/web-adv/ Personal: awesome vintage art: http://www.fromoldbooks.org/
Received on Thursday, 17 May 2018 18:51:45 UTC