mintes, telecon 2018-03-22

https://www.w3.org/2018/03/22-webadv-minutes.html

in text form:
[[
              Improving Web Advertising Telecon 2018-03-22

22 Mar 2018

Attendees

   Present
          liam, phila, jnovak, khouseman, JPAbello

   Regrets

   Chair
          liam

   Scribe
          phil

Contents

     * [2]Topics
         1. [3]Possible workshops
         2. [4]Charter
     * [5]Summary of Action Items
     * [6]Summary of Resolutions
     __________________________________________________________

   <liam> Jason - privacy at apple, & hence advertising

   <liam> Katy - dir client engineering for digital content, bg is
   adtech heavy

   <liam> JP Abello, formerly at Nielsen, helped launch the group

   <liam> Phil Archer, GS1 - the barcode people, a membership
   organization

   <liam> product data carried in or accessible from ads, prod
   identification

   liam: Has had some difficulty in making advertising interesting
   to W3C
   ... now succeeding#
   ... GDPR is causing some disquiet in the community
   ... Verifiable Claims ties into that

   <liam> phila - VC - gluten free, etc, product data

   <jnovak> I thought that Verifiable Claims was going to be
   around things like verifying that the ad was shown to someone
   who matched the targeting demographics

   <jnovak> Or on the other side that an ad that was delviered to
   a browser was shown to a user

   <liam> JP - verifiable identity for the advertiser

   <liam> i.e. knowing who the advertiser is

   <liam> liam: relates to ads.txt from IAB (fraudulent ads)

   liam: I started to make a use cases page
   [7]https://www.w3.org/community/web-adv/use-cases/
   ... I propose that we go through the use cases on the mailing
   list and see if people agree that they are UCs and add to them
   ... on the public list that helps attract attention
   ... they're my interpretation of what others have told us.
   ... Are there areas where we could change the web easily?

      [7] https://www.w3.org/community/web-adv/use-cases/

   <liam> phila: how do you put ads in front of people that aren't
   irritating, in a world with ad blockers

   <liam> JP - make sure ad hasn't been tampered with

   <liam> jnovak, agree re. right ads to right people, but was
   also have to think about the data & data collection side

   <liam> phila: clarifying the charter will help getting users

   <Zakim> phila, you wanted to talk about DPub
   [8]https://www.w3.org/dpub/IG/wiki/Requirements_for_Web_Publica
   tion_and_Packaging

      [8] https://www.w3.org/dpub/IG/wiki/Requirements_for_Web_Publication_and_Packaging

   <jnovak> -queue

   <liam> integrity of ad arriving - digital publishing WG,
   solving business of packaging

   <liam> maybe we can use their solution

   <liam> liam: an approach is to send people to their WG to ask
   them if their interested in what we need

   <liam> phila will contact ivan and ask about packaging &
   integrity, and including ads

   liam: The BBC funds its progs outside the UK, it has a
   requirement that all its pages are accessible. It uses Google
   AdSense as far as I can see. No guarantee that ads are
   accessible
   ... get to see pictures of words which is not good.
   ... may need to work with a11y group on that.
   ... And IAB publishes open bid protocol...
   ... Maybe others can look at the UCs

Possible workshops

   liam: Probably need to get further down the road

Charter

   liam: Need to work on that

   JP_Abello: What's your thinking on a workshop? At NAB or
   somewhere else?

   liam: That's next month and W3C process says we need at least
   12 weeks' notice
   ... Ideally, internally, we need to talk to BizDev
   ... and other participants here

   JP_Abello: Nielsen hosted something before. Maybe Katey could
   check if that could be repeated.

   liam: No to Tampa in August

   JP_Abello: April.May is still nice

   liam: If we do a workshop, I'm thinking September
   ... It'll depend on who we have in the BG?

   phila: TPAC?

   JP_Abello: Maybe at an advertising conference?

   liam: Ideas would be welcome
   ... I realise before we adjourn we need to organise the next
   meeting
   ... I am away on 5 April

   JP_Abello: What about the VC group. Are they doing a WS? Can we
   combine with them?

   liam: They're doing sth at the identity workshop, first week of
   April
   ... And credentials people - almost the same
   ... Maybe IAB

   JP_Abello: I like not doing it in isolation

   liam: Keen to avoid perception of US-only bias
   ... I will send mail for the meeting in 2 weeks' time.

   JP_Abello: I think we should ask Brendan for his availability

   liam: I can't be here in 2 weeks but will send details before the call.

]]

> 
-- 
Liam Quin, W3C, http://www.w3.org/People/Quin/
Staff contact for Verifiable Claims WG, SVG WG, XQuery WG
Improving Web Advertising: https://www.w3.org/community/web-adv/
Personal: awesome vintage art: http://www.fromoldbooks.org/

Received on Thursday, 22 March 2018 18:48:53 UTC