Practical examples of web schema usage in the wild

Greetings all,

I have been tasked with presenting to my marketing and leadership teams the "state of the state" of "smart content" on the web. The majority of my talk will focus on web schemas and their usage in the wild - with some focus on impacts on web search, and a larger focus on differentiating products based on rich content, schema.org, etc. I have a number of different examples from Guha's SemTech and ISWC talks (thank you!) - does anyone have any other examples that would be good to include that would resonate with content creators and senior leaders? Looking for practical examples that use web schemas and standards to drive customer engagement or differentiating experiences on the web.

Thanks,

Jay

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Jay Myers
Technologist, Best Buy Global eCommerce Product Development
jay.myers@bestbuy.com
@jaymyers