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Re: 'Using schema.org markup for organization logos' (google blog)

From: Dan Brickley <danbri@danbri.org>
Date: Wed, 15 May 2013 16:30:48 -0700
Message-ID: <CAFfrAFrXCsN4PKUWmgSzshOOji78X-EFNa3h-EawPOwTtHM+XQ@mail.gmail.com>
To: Stéphane Corlosquet <scorlosquet@gmail.com>
Cc: W3C Vocabularies <public-vocabs@w3.org>
On 15 May 2013 16:19, Stéphane Corlosquet <scorlosquet@gmail.com> wrote:
> Was trying this out earlier today and could not get it to work in neither
> microdata nor RDFa.

Ah, I should have been more explicit: this is a way of telling the
world (including but not limited to Google) about the logo for an
Organization. It is not directly related to the Google Rich Snippet
functionality in search. The logos may well end up showing in search
results, but the blog post was more general...


> Steph.
> On May 15, 2013 7:07 PM, "Dan Brickley" <danbri@danbri.org> wrote:
>> Just FYI, this just posted over on the Google Webmaster blog:
>> http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html
>> (fwiw using RDFa should work too)
>> Dan
>> Text version below:
>> """Today, we’re launching support for the schema.org markup for
>> organization logos, a way to connect your site with an iconic image.
>> We want you to be able to specify which image we use as your logo in
>> Google search results.
>> Using schema.org Organization markup, you can indicate to our
>> algorithms the location of your preferred logo. For example, a
>> business whose homepage is www.example.com can add the following
>> markup using visible on-page elements on their homepage:
>> <div itemscope itemtype="http://schema.org/Organization">
>>   <a itemprop="url" href="http://www.example.com/">Home</a>
>>   <img itemprop="logo" src="http://www.example.com/logo.png" />
>> </div>
>> This example indicates to Google that this image is designated as the
>> organization’s logo image for the homepage also included in the
>> markup, and, where possible, may be used in Google search results.
>> Markup like this is a strong signal to our algorithms to show this
>> image in preference over others, for example when we show Knowledge
>> Graph on the right hand side based on users’ queries.
>> As always, please ask us in the Webmaster Help Forum if you have any
>> questions.
>> Posted by RJ Ryan, Google Engineer"""
Received on Wednesday, 15 May 2013 23:31:16 UTC

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