'Using schema.org markup for organization logos' (google blog)

Just FYI, this just posted over on the Google Webmaster blog:

http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html

(fwiw using RDFa should work too)

Dan

Text version below:

"""Today, we’re launching support for the schema.org markup for
organization logos, a way to connect your site with an iconic image.
We want you to be able to specify which image we use as your logo in
Google search results.

Using schema.org Organization markup, you can indicate to our
algorithms the location of your preferred logo. For example, a
business whose homepage is www.example.com can add the following
markup using visible on-page elements on their homepage:

<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
</div>

This example indicates to Google that this image is designated as the
organization’s logo image for the homepage also included in the
markup, and, where possible, may be used in Google search results.
Markup like this is a strong signal to our algorithms to show this
image in preference over others, for example when we show Knowledge
Graph on the right hand side based on users’ queries.

As always, please ask us in the Webmaster Help Forum if you have any questions.

Posted by RJ Ryan, Google Engineer"""

Received on Wednesday, 15 May 2013 21:47:50 UTC