Aleecia,
I believe legally articulate purposes would be the same across all
companies (for example, profiling with legal effect). There are a host of
specific purposes that are not directly addressed in GDPR/ePR so those will
need more flexibility.
- Shane
On Thu, Oct 12, 2017 at 9:11 AM, Aleecia M. McDonald <aleecia@aleecia.com>
wrote:
> I think I understand Shane to suggest that these data use purposes all
> need to be custom per-site because what site foo.com defines as “tracking
> for targeted ads” may not match what site bar.com defines as tracking for
> targeted ads. Yes?
>
> If this understanding is correct, I don’t see how DNT can support that use
> case in any way that leaves it at all useful to actual human users. There
> is no meaningful consent possible when users have to read all of the fine
> print every time — this becomes a sad farce.
>
> I believe the motivation for this new work stems from EU purposes as
> defined by law (and later case law.) If so, there should not be a
> tremendous amount of daylight between what site foo.com and site bar.com
> mean by the same terms, since they are set by law / regulation / case law.
>
> Am I missing something?
>
> Aleecia
>
>
>
--
- Shane
Shane Wiley
VP, Privacy
Oath: A Verizon Company