Re: Remove profiling prohibition for frequency capping (ISSUE-236)

Walter is correct. In addition, Frequency capping is now also connected to real-time "in-flight" changes to targeted personalized campaigns. In-flight is ad biz term for such ad technique changes done during a campaign, which can also involve "creative versioning," that is new campaign dynamic elements that reflect how a person is responding. Capping connected to these and similar changes to a users experience should not be permitted under DNT:1

Jeff

Jeff Chester
Center for Digital Democracy
Washington DC
www.democraticmedia.org
Jeff@democraticmedia.org

> On Sep 11, 2014, at 6:38 AM, Shane M Wiley <wileys@yahoo-inc.com> wrote:
> 
> Walter,
> 
> Then we disagree on the merits here.  Removing frequency-capping will have fairly negative repercussions on users seeing the same ads over-and-over-and-over driving them to turn off DNT.  The group on both sides agreed to this carve-out long ago due to the perverse disincentives created in this scenario (I believe only 2 or 3 people out of ~70 ever had an issue here).  Your technical solution is simply unworkable.  Looking forward to the Call for Objections.
> 
> - Shane
> 
> -----Original Message-----
> From: Walter van Holst [mailto:walter.van.holst@xs4all.nl] 
> Sent: Thursday, September 11, 2014 3:30 AM
> To: public-tracking@w3.org
> Subject: RE: Remove profiling prohibition for frequency capping (ISSUE-236)
> 
>> On 2014-09-11 12:18, Shane M Wiley wrote:
>> 
>> We've always agreed the frequency-capping would be a permitted use in 
>> situations where a DNT=1 is received.  Are you suggesting we now 
>> remove that permitted use or are you simply commenting on this 
>> specific language?
> 
> I am perfectly fine with frequency-capping, as long as it doesn't require profiling at an individual level. It cannot result in collection of data by a third-party if the UA is setting a DNT:1 flag. The mere fact that this particular purpose of tracking is beneficial both to the user and the advertiser does not justify in itself an override of a
> DNT:1 preference. And I can think of several methods to prevent saturation of a particular user with a particular ad, for example progressively dropping least-significant bits of IP-addresses to mask out groups of users that an ad should not be shown to.
> 
> I do not recall a broad consensus about this particular permitted use.
> 
> Regards,
> 
>  Walter
> 
> 
>

Received on Thursday, 11 September 2014 10:50:43 UTC